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S7 Airlines, one of Russia’s largest carriers and oneworld alliance member, and OpenJaw Technologies have announced a deal which will make S7 Airlines OpenJaw’s first client on its new t-Retail platform. The deal also sees the first deployment of OpenJaw’s new Managed Service delivery model, a transaction based business model with reduced upfront investment.
Following the t-Retail Platform implementation S7 Airlines will now deliver an integrated online shopping experience to its 6 million[i] customers and loyalty members. S7 Airlines customers can now shop for a range of travel products including air, hotel, car and insurance from a variety of sources, all within the airlines own website, ensuring that S7 Airlines will retain ownership of each customer.
The t-Retail Platform will enable S7 Airlines to significantly differentiate itself from its competitors in a number of key areas, including easy pricing and availability adjustment of travel products by airline business managers, and the ability to offer unique high margin, contracted inventory directly sourced from suppliers. The airline will also benefit from increased conversions through the delivery of intelligent retailing strategies, such as the cross-sell of travel products within the booking flow and dynamic packaging.
Until now OpenJaw has typically deployed its technology in an Enterprise delivery model with services hosted by OpenJaw’s clients in-house. OpenJaw’s clients can now choose to access the t-Retail Platform as a Managed Service, which offers customers a reduced up-front investment and monthly transaction fee.
A new Managed Service Division deploys, manages and maintains the production platforms for all its Managed Service clients, and clients benefit from on-going platform upgrades. The Managed Service Division will work closely with S7 Airlines to drive sales and conversions of travel products sold on its site.
“We chose the t-Retail Platform because of the new opportunities it opens up for us, and the keen competitive advantage it affords,” said Dmitry Chuyko, E-Business Director, S7 Airlines. “We want to provide the best online experience possible for our customers and OpenJaw’s t-Retail Platform delivers this by enabling them to shop a full range of products on one site and in one shopping basket. What’s more they also benefit from great value, relevant deals from S7 Airlines and our partners. Importantly for us and our customers they are retained under the trusted S7 brand for their entire journey.”
“There is significant potential for travel companies to succeed throughout this region and to pioneer new and better ways of selling travel,” ends Kieron Branagan, CEO, OpenJaw. “We look forward to helping our new partner S7 Airlines to grow its business at this exciting time and significantly increase revenues through the realisation of t-Retailing excellence.”
OpenJaw’s t-Retailing concept has been developed on the back of OpenJaw’s long history in delivering online travel technology solutions to the travel industry. Based on the principles of Inspiration, Personalisation, Differentiation and Conversion, it outlines a blueprint for travel retailing success.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
