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Significant growth for Moscow International MICE Forum

The 4th Moscow International MICE Forum, Russia’s most professional MICE Event was ended successfully. 81 participating companies from 38 countries including: Belgium, Bulgaria, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Finland, Germany, Greece, Holland, Hong Kong, Hungary, India, Italy, Jamaica, Jordan, Latvia, Lithuania, Malta, Mauritius, Mexico, Morocco, Portugal, Romania, Russia, Spain, Slovakia, Thailand, Tunisia, Turkey, Ukraine, United Arab Emirates, United Kingdom, USA and Vietnam gave their presence at this year’s event.

This highly concentrated 1-day event attracted 792 registered professional visitors including a increased number of Russian MICE specialists. The percentages of the visitor breakdowns are as follows:

  • MICE Specialists: 72%
  • MICE Professionals: 10%
  • International Visitors: 4%
  • Corporate Buyers: 7%
  • Trade Visitors: 4%
  • Media: 3%

The Moscow International MICE Forum is firmly established as the leading MICE event in the Russia and the CIS with Russian speaking professional visitors from: Russia 69%, Armenia 3%, Azerbaijan 4%, Belarus2%, Kazakhstan 7%, Moldova 1%, Ukraine 11%, Uzbekistan 3%.

International MICE participants came from 38 countries

The Russian MICE sector continues to show substantial growth and is becoming more structured. A majority of the business is now controlled by the MICE departments of the large Tour Operators. However an increasing number of specialised Incentive and Events agencies are emerging using Western style promotions and attitudes.  Small Russian agents still remain responsible for a significant percentage of the total business due to their on-going relationships with long standing clients.

Pre-scheduled appointments:

At total of 680 pre-scheduled appointments were made. Each participant had on average 10  pre-scheduled meetings

Visitors classified by level of responsibilities:

  • Final decision: 20%
  • Recommend final decision: 24%
  • Research: 24%
  • Plan / Organise: 32%

Types of Events Organised

  • Conference / Meeting: 20%
  • International Conventions: 9%  
  • Incentive Travel: 16%
  • Exhibitions: 9%
  • Business Travel: 19%
  • Corporate Hospitality: 19%
  • Product Launch: 5%
  • Sports: 3%

Job Title Breakdown 

CEO / Managing Director/Owner: 33% 
Senior Executive: 29%
Event Manager/Organiser: 19%
Manager: 17%
Other: 2%

Number of events organised per year:

1-10   39%   (2007  52%)
10-50   27%   (2007  44%)
50+   29%   (2007    4%)

Average attendance at events:

01-20   22%   (2007  19%)  
20-50   20%   (2007  33%)  
50-100   25%   (2007  27%)
100-250          15%   (2007  13%)
250-500          8%   (2007    6%)
500+   10%   (2007    2%)

Annual Budget for Meetings & Incentives:

Up to €.50,000:   24%    (2007   9%)
€.50,000 to €.100,000:  21%    (2007 21%)
€.100,000 to €.250,000:  21%    (2007  23%)
€.250,000 to €.500,000:  16%    (2007  38%)
€.500,000 to €.1,000,000:        8%    (2007    8%)
€.1,000,000+:   10%   (2007    1%)

Geographical destinations for International MICE events:

Eastern Europe/CIS: 13%
Western Europe: 15%
Mediterranean: 13%
United Kingdom: 9%
Middle East: 7%
Africa: 7%
USA/Canada: 7%
Central/South America: 5%
Caribbean: 6%
Asia: 12%
Pacific: 6%

The next Moscow International MICE Forum will take place on March 17th, 2009.

TravelDailyNews International was the media sponsor of the event.

Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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