…
Corsairfly, subsidiary of the TUI France Group, gives a new dimension to its image and clearly marks its positioning as a scheduled airline by changing its name and introducing a new visual identity.
This year, Corsairfly truly comes into its own in terms of innovation and quality of service for its passengers in order to offer them a different way to experience long-distance flight. To illustrate this new impetus step , Corsairfly has become Corsair International.
A new brand signature that extends an invitation to travel: “Corsair, ouvrons d’autres horizons” (“Corsair. Let Us Open New Horizons.”)
With its new logo in blue, a colour that evokes the sky, and the symbolism of the sails, which bestow a particular status and a noble representation of travel, Corsair invites travellers to share special times aboard its aircraft. The fleet will proudly bear the symbol of these billowing sails, a sign of immutable advancement, movement and dynamism.
The image of Corsair is also expressed via the visual code of the international time zones, which will now illustrate its advertising campaigns through the portrayal of airline flight as a full-fledged part of life.
Finally, a new brand signature issues an invitation to sail away to far-off lands and bask in the pleasure of travelling aboard its airliners: “Corsair, ouvrons d’autres horizons” (“Corsair. Let Us Open New Horizons.”).
Beyond this new identity, Corsair has made available new products and services that embody the airline’s ambition.
A range of products now embody the airline’s upscaling and its commitment to its customers, including the installation of new sales agencies at Orly and in the Overseas Departments, a check-in area that has been revisited and reorganised at its base at Orly, the availability of new “Grand Large” lounges, priority paths to the boarding area via access No. 1 and improved meal services and onboard entertainment.
Passenger comfort is one of the key development priorities. Since February, Corsair has offered a Web and mobile check-in procedure that entitles users to accelerated check-in service, along with a “Sieges +” (“Seats +”) offer that guarantees customers optimum travelling comfort.
In 2012, Corsair is outfitting its aircraft with new cabins, and for the first time in its history will inaugurate two new A330-300 airliners.
The company’s fleet will be entirely renewed between July 2012 – the date of the first modification of the first Airbus A330-200 – and April 2013.
Made up of 7 airliners – 2 Boeing 747s and 5 Airbus 330s – the fleet will bring serenity and comfort to all passengers thanks to modern cabins that have been entirely reconfigured and de?densified.
Also, as part of its upscaling, Corsair has redesigned its “Grand Large” class for its business clientele. Now covering the entire upper deck of the Boeing, with 36 seats instead of 24, it will also be enlarged to 26 seats on the Airbus.
Pascal de Izaguirre, CEO of Corsair, explains: “Our visual identity strengthens our positioning as a scheduled long haul airline. The renewal of our fleet and putting innovative services in place will give us a new sales impetus and concretise a new travel experience for our customers”.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
