Newly redesigned and expanded site complements software infrastructure upgrades, making the Flip.to platform an even more critical component for hotel marketing programs.
NEW YORK – Flip.to, a brand advocate platform that helps hotels use the marketing power of social networks by encouraging guests to spread the word about upcoming stays, has unveiled an entirely new website with a focus on illustrating how hotels around the world are using Flip.to to boost brand awareness and their bottom lines. The debut of the new flip.to comes on the heels of a new software infrastructure rollout that ensures the Flip.to platform is even faster, more reliable and more secure than before.
The new flip.to is designed to tell the story of how Flip.to reaches travelers around the world in a natural, trusted way to boost brand awareness and have a significant, measurable impact on a hotel’s revenue and market presence. Most consumers inherently trust the opinion of friends, relatives and colleagues in their social network far more than traditional advertisements or anonymous hotel review sites. Flip.to taps into that sentiment, transforming hotel guests into a huge, enthusiastic and trusted marketing force.
Each guest on average has well over 100 social connections, leading to brand advocates that have a long reach, make strong brand connections and in turn, generate an uptick in booked room nights that Flip.to tracks. A typical Flip.to brand awareness campaign results in about 15% of guests becoming trusted advocates for the hotel.
“Hotels are seeing significant and almost immediate ROI, but our old website wasn’t highlighting that as clearly as we wanted. Our new website gives them a forum by adding their success stories and glowing testimonials to our website,” says Kristi White, Vice President, Global Sales Strategy. “Further, we spell out Flip.to’s value proposition and the features of the platform in an easy-to-understand way, without jargon or marketing doublespeak.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
