Southwest employees again deliver message of company’s uniqueness.
DALLAS – Tired of a travel experience that flies well below positive? Southwest Airlines Co. wants potential flyers to know it's yet again bucking a trend in the airline industry by bringing its Customers a world full of "Yes"! The carrier released its latest advertising campaign, working with agency partner GSD&M in Austin, Texas, showcasing why Southwest continues to be different from the competition: their Customers experiencing "Yes" when others don't.
"At Southwest we're helping you experience a world full of Yes. Yes, to Transfarency, as we deliver low fares without hidden fees. Yes, to an award-winning Rapid Rewards frequent flyer program. And Yes to an expanding international network," said Bob Jordan, Southwest Airlines' Executive Vice President and Chief Commercial Officer. "Southwest is passionate about helping our Customers get away to their favorite destinations and serving people with the kind of Hospitality that only our amazing Employees can deliver."
Throughout the campaign, Southwest Employees share the "Yes" message by taking on the current trend of lip-sync battles. Beginning on September 26 during NFL football through early 2017, in the coming months you'll see:
– Tammy Davis, Cleveland-based Customer Service Agent; Guillermo Rosales, San Diego-based Customer Service Agent, and Roy Nabors, Chicago Midway based Ramp Agent, lip-sync "Any Way You Want It" by Journey.
– Michelle Lovett, Customer Service Agent based in Birmingham, and Matt Sherman, Dallas-based Ramp Agent, lip-sync "Yeah Yeah Yeah" by Jax Jones.
– Mary Ann Mayo Rodriguez, Customer Service Agent based in San Diego, and Brian Kalchbrenner, Las Vegas-based Captain, lip-sync "Whatever You Like" by T.I.
– Alphonso Thomas, Las Vegas-based Flight Attendant, and Melissa Salaman, Orlando-based Flight Attendant, lip-sync "Yeah Yeah" by Willy Moon.
A few of the approaches through which the campaign comes to life:
– Viewers will recognize popular music tracks with a unique Southwest spin.
– Sound booths will appear at various Southwest locations where Employees and Customers will compete with one another in lip-sync battles.
– Unsuspecting Customers at various locations will receive inflight drink coupons, Rapid Rewards points, gift cards and more.
– Already receiving positive comments from the airline's fans and followers, Southwest plans more messaging on Facebook and Twitter around the new campaign in the coming weeks.
In early September, the company released Wanna Get Away, which also reflects Southwest's humor and personality. Those ads also run through January 2017. A separate social media contest is underway on the airline's Instagram and Twitter pages. Wanna Get Away and "Yes" are part of the Transfarency campaign that launched in October 2015.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
