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Leading figures overseeing golf delivery at Dubai Sports City have signed a contract with the world’s leading provider of golf transportation, it was announced on 30 December 2007. After an extensive search across a wide range of suppliers, executives from the Ernie Els Design 72 Par, 18-hole championship golf course – the first design by Ernie Els in the Middle East – secured a supply of custom-made golf carts from the US-based Club Car company
“Troon Golf is the world’s leading luxury-brand golf management, development and marketing company, so it should come as no surprise that we ensure that every possible detail in the golf experience is of a world-class calibre – even the golf carts
in which our players ride. We are proud to be bringing the best in the world to Dubai,” said Thomas Rubi, General Manager of the new Els-designed golf course at Dubai Sports City.
The exclusive design of the carts remained a closely guarded secret, to be unveiled in January 2008. But its livery and colour scheme is expected to complement the overall look and feel of the course and club, according to newly appointed Sales and Marketing Manager, Darren King.
Dubai Sports City is signalling its intent to create the premier sporting destination in the region, starting with the opening of the magnificent Ernie Els-designed golf course in 2008. Close attention to detail, and the careful stocking of the course’s pro shop inventory with high-end luxury products that meet simultaneously all the necessary sporting requirements, is further evidence of this unique project taking shape.
Golf is one of the key sports for Dubai Sports City, the cornerstone of the Dubailand project, and the competition-standard course will provide an important global focal point for players from across the world.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
