NJF will create and execute a comprehensive PR program to support the Essential Costa Rica platform, aiming to boost the country’s reputation as a leading tourist destination in sustainability and advocate the locals’ lifestyle that is all about enjoying life to the fullest while taking care of the mind, body and soul.
NEW YORK – NJF, MMGY Global’s public relations, social media, and experiential marketing brand, announced that it has been appointed the U.S. public relations agency of record for the Costa Rica Tourism Board.
NJF will create and execute a comprehensive PR program to support the Essential Costa Rica platform, aiming to boost the country’s reputation as a leading tourist destination in sustainability and advocate the locals’ lifestyle that is all about enjoying life to the fullest while taking care of the mind, body and soul. NJF plans to promote Costa Rica through media relations, press trips, consumer activations and partnerships, and will manage crises, as needed. NJF will focus on the country’s vast number of activities and landscapes, which offer something for every type of traveler and make Costa Rica a top international destination. The account will be led by NJF's team in New York and Miami.
“We’re looking forward to tapping into NJF's extensive destination experience and their deep relationships with national media and influencers,” said Ireth Rodriguez, Head of Promotion of the Costa Rica Tourism Board. “We're looking forward to working together to promote our unique country to the North America audience.”
“Costa Rica is a place where visitors can experience a distinct mix of culinary, culture, wellness and adventure travel – the true essence of the Pura Vida lifestyle. We're excited about the opportunity to bring a fully integrated and fresh approach to promoting the country’s vast tourism offerings through unique content and impactful consumer activations and partnerships,” said Julie Freeman, managing director of NJF.
According to MMGY Global’s Portrait of American Travelers, 43 percent of American travelers intend to take at least one international vacation during the next year. Costa Rica is the top Central American country that Americans are interested in traveling to for the fifth straight year. Visit Costa Rica’s partnership with NJF began on October 1, 2018.
NJF provides expert strategic counsel for leading travel and lifestyle brands and destinations around the world. MMGY Global, the world’s largest travel marketing organization, is renowned for its research on traveler trends including the annual Portrait of American Travelers.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
