Travel partnership hub includes cruise line’s first year-round rewards scheme and online training platform in the UK.
SOUTHAMPTON – Oceania Cruises has launched a new UK Travel Partnership Hub where agents can be rewarded, do their online training and create customisable marketing collateral, marking a milestone in Travel Agent support and recognition in the cruise line’s 15th anniversary year.
The Travel Partnership Hub comprises of two new trade initiatives, the reward scheme OLife Choice Rewards and online training platform Recipe for Success, as well as Marketing Portal, a one-stop-shop marketing tool which was launched earlier in the year.
OLife Choice Rewards gives travel partners points based on confirmed bookings made. The amount of points earned on each confirmed booking will depend on the grade of stateroom or suite booked, and the points can be transferred into vouchers that can be used online at Amazon, John Lewis and Yumbles, an online food market place selling delicious, healthy and all-natural food.
Travel professionals can register for OLife Choice Rewards – Oceania’s first year-round UK reward scheme – at www.oceaniarewards.com. Once signed up, agents can check their account, register their confirmed bookings and exchange their points for vouchers worth £25 or £50 through the website or App, with Oceania paying National Insurance contributions on all vouchers earned. Points are valid for 12 months and agents are encouraged to look out for focus sailings where they will be able to earn extra points.
“The travel trade are crucial to our success and with OLife Choice Rewards we are giving our deserving travel partners something back, over and above the already generous earning opportunities that come with selling Oceania Cruises,” said Bernard Carter, Senior Vice President & Managing Director, EMEA, Oceania Cruises.
Oceania have also launched their first UK online training programme Recipe for Success powered by OTT. With seven modules, covering “Who We Are”, “What We Offer” and “How to Sell Us” among others, the programme provies training and confidence for travel agents who are both new to the brand as well as those who have sold Oceania Cruises for years. Agents can dip in and out of the courses as they choose and there is access to a fleet reference section, news, competitions and contacts.
Courses take around 10 minutes to complete with a short quiz and those who complete all seven modules will also receive points to go towards their OLife Choice Rewards totals, meaning they can earn while they learn.
Earlier in the year, Oceania Cruises launched Marketing Portal, a one-stop-shop for travel agents to access all the tools needed to sell Oceania Cruises. The simple, easy-to-use and completely free Marketing Portal allows agents to quickly find and customise content using downloadable flyers, advertisements, emails and much more. It features print and digital templates for easy customisations, graphics such as logos and maps, and a comprehensive image and video library.
Carter continued, “Over the past 13 years Oceania Cruises has gone from an unknown entity in the UK market to one of its most loved products, especially among epicureans and those that love to explore – and this is thanks in no small part to the hard work and the support of our loyal travel partners.”
“It is apt that in the year of Oceania’s 15th anniversary – having initially launched in the U.S. market in 2003 – we are taking our trade relations to a whole new level by offering fantastic initiatives such as the Travel Partnership Hub to both support and reward those that have joined us on this amazing journey.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
