On the Beach, the UK’s leading beach holiday specialist, reached the one million download milestone last weekend for its iOS holiday booking app as it also announces plans for developing its app suite in the coming months.
A regular feature in the App Store’s travel top 20, the app enables users to plan and book their perfect beach holiday to any one of On the Beach’s many destinations across Europe , as well as to long haul destinations globally and also gives sun-seekers the opportunity to create their very own ‘Scrapbook’ where they can store and share their favourite holidays. A comparison tool allows users to view shortlisted holidays side-by-side, to directly compare holidays saved to their Scrapbook.
Once booked, the app also allows users to view and manage their existing booking and add extras such as in-resort transfers.
It’s newest ‘Holiday Countdown’ feature, which was released at the end of March, is also proving incredibly popular amongst the online travel agent’s customers. The tool counts down in real time to show holidaymakers, down to the last second, how long remains before their holiday departure, and allows them to share this through their social channels. Early usage figures have shown that the tool is proving popular with bookers, having surpassed expected interaction figures in its first week.
Further features being added to the app over the coming months include an all-new integrated messaging service which will embrace AI technology to streamline the in-app experience by allowing users to ask and receive real-time responses to questions regarding their booking.
New in-app payment options, which will allow holidaymakers to book via Apple Pay and PayPal and make it easier than ever for customers to book their holiday, are also under development.
For Android users, On the Beach will also be launching a native Android app later in the year to provide feature parity across operating systems.
Chris Dalrymple, Director of Product Innovation at On the Beach, comments: “We are absolutely delighted to reach the one million downloads milestone. Continuing to improve On the Beach’s app offering is a core focus for the business and the next few months will see us strengthen and broaden our app proposition, across both iOS and Android, to enhance the in-app experience for all of our customers.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
