Canada’s Premiere Vacation Expert selects SMITH as Digital Transformation AOR.
GATINEAU, QC – SMITH, the Architects of Future Commerce, announce that Air Canada Vacations has selected the agency as their partner in the transformation of their digital platforms. Under a mandate driven by Air Canada Vacations' commitment to delivering the ultimate in dream vacations for Canadians, the combined team is designing and executing on a new strategic approach to improving every step of the journey.
"Travel with friends and family is one of the largest and most important personal investments each of us makes during the year," says Tony Steel, CEO of SMITH. "And as the travel industry undergoes major disruption, it's critical that we ensure not just the perfect path to the perfect vacation, but maintain that experience throughout the entire trip."
The multi-year initiative, designed to roll-out new and exciting customer experiences, begins with a strategic exploration focused on how customers dream and find vacation inspiration, carrying through to uncover hidden opportunities from the initial booking experience, to hotel checkout, and beyond. The ultimate outcome is personalized digital engagement that will elevate the customer experience from booking, to destination, and back again.
"For over 35 years, Air Canada Vacations has been crafting experiences that push the boundaries of traditional vacation packages," says Selma Filali, Senior Director, Marketing and eCommerce, Air Canada Vacations. "We're delighted to partner with SMITH. Their blend of hands-on strategy and technical expertise has made them our ideal choice in helping us deliver our vision for digital transformation."
The partnership continues a trend of expansion at SMITH, with 45% growth in 2017 along with the opening of a new office in Dayton, Ohio, a new location in Seattle, Washington, and a major renovation in Gatineau, Quebec. As customer expectations for intelligent, on-demand services increases, SMITH's expertise in helping brands transform commerce and adapt to changing marketplace dynamics continues to drive this growth.
Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy.
He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.
