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TUI Group publishes sustainability report: Sustainable holidays are hitting the mainstream

TUI customers booked 6.3 million greener and fairer holidays in the past year. €6.6 million raised for sustainability research and projects.

HANNOVER – TUI Group has published the 2016 progress report for its sustainability strategy ‘Better Holidays, Better World’. The data in the report suggests that 2016 was the year that sustainable tourism became mainstream. TUI customers booked 6.3 million ‘greener and fairer’ holidays in 1,170 hotels certified to a sustainability standard. Furthermore, holidaymakers participated in 846,000 TUI Collection excursions which focus on sustainability and benefits to local communities. A total of 6.6 million euros was raised for research, charity and sustainability projects in holiday destinations, particularly via the realigned TUI Care Foundation.

“For many people in the world tourism is the key to a more prosperous life. As the leading tourism group worldwide it is our responsibility to strengthen the positive effects of tourism. Our sustainability strategy ‘Better Holidays, Better World’ underlines this requirement. The results in the current progress report are very encouraging and show that the strategy is lived and promoted on all levels of the company”, says Fritz Joussen, Chief Executive of TUI Group.

Sustainability is increasingly important to TUI customers as is shown in a recent study conducted by TUI Group with over 3,000 participants in Europe. The research shows that sustainability can be a deciding factor in holiday choices and that customers want more information and more choice when it comes to booking.

“With 6.3 million ’greener and fairer’ holidays in 2016 sustainable travel is on track to going mainstream. However, there is still ground to cover to meet our 2020 commitments. With its sustainability strategy ‘Better Holidays, Better World’ TUI has created the right framework to play a leading role for better environmental and social standards in travel destinations. The TUI Care Foundation supports educational and environmental projects in holiday destinations all over the world”, says Thomas Ellerbeck, Member of the Group Executive Committee of TUI Group and responsible for the sustainability strategy.

Through the TUI Care Foundation, TUI Group is focusing its diverse activities to bring about positive change in holiday destinations. It was realigned in 2016 as the progress report illustrates around three funding priorities: education opportunities and chances for young people, the conservation of the natural living environment and the support of the local population for prosperous holiday destinations. Thereby, TUI Care Foundation delivers the very best that tourism has to offer in the places where it counts most.

A new inclusion in the strategy and the progress report is the area Human Resources. As a company with 67,000 employees issues around employee engagement, diversity and employee development are central to the long term success of TUI Group. We report on this in our publication under the heading ‘Care More’. The results of the global employee survey “TUIgether” revealed that the company’s commitment for sustainable tourism is seen as very important by employees.

“TUI has worked hard over many years to develop more sustainable holiday offerings. Recent customer research shows that our customers are developing growing awareness for sustainability. They value more sustainable travel as it enhances the authenticity of their holiday experiences and at the same time improves the benefit to host communities”, says Jane Ashton, Director Sustainable Development at TUI Group.

TUI Group launched its sustainability strategy ‘Better Holidays, Better World 2015-2020’ in 2015. It targets among other things to offer ten million ’greener and fairer’ holidays annually from 2020. Moreover, TUI aims to operate Europe’s most carbon-efficient airlines and reduce the CO? intensity of business operations by 10%. With the support of TUI Care Foundation the annual funding for non-profit projects should rise to ten million Euros per year by 2020.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.