In January 2024, O‘ahu had the largest vacation rental supply at 209,200 available unit nights (+11.6% vs. 2023, -19.5% vs. 2019).
Vacation rentals across Hawaiʻi reported increases in supply, average daily rate (ADR) and demand, with a lower occupancy rate in January 2024 when compared to January 2023. In comparison to pre-pandemic January 2019, ADR was higher in January 2024, but vacation rental supply, demand, and occupancy were lower.
In January 2024, the total monthly supply of statewide vacation rentals was 728,300 unit nights (+14.9% vs. 2023, -0.7% vs. 2019) and monthly demand was 430,300 unit nights (+9.4% vs. 2023, -25.0% vs. 2019). This combination resulted in an average monthly unit occupancy of 59.1 percent (-3.0 percentage points vs. 2023, -19.1 percentage points vs. 2019) for January. Occupancy for Hawai‘i’s hotels was 75.4 percent in January 2024.
The ADR for vacation rental units statewide in January was $333 (+1.0% vs. 2023, +52.5% vs. 2019). By comparison, the ADR for hotels was $378 in January 2024. It is important to note that unlike hotels, units in vacation rentals are not necessarily available year-round or each day of the month and often accommodate a larger number of guests than traditional hotel rooms.
The data in DBEDT’s Hawai‘i Vacation Rental Performance Report specifically excludes units reported in Hawai‘i Tourism Authority’s (HTA) Hawai‘i Hotel Performance Report and Hawai‘i Timeshare Quarterly Survey Report. A vacation rental is defined as the use of a rental house, condominium unit, private room in a private home, or shared room/space in a private home. This report does not determine or differentiate between units that are permitted or unpermitted. The legality of any given vacation rental unit is determined on a county basis.
Island Highlights
In January 2024, O‘ahu had the largest vacation rental supply at 209,200 available unit nights (+11.6% vs. 2023, -19.5% vs. 2019). Unit demand was 126,000 unit nights (+9.2% vs. 2023, -35.0% vs. 2019), resulting in 60.3 percent occupancy (-1.3 percentage points vs. 2023, -14.5 percentage points vs. 2019) with ADR at $263 (+2.8% vs. 2023, +64.7% vs. 2019). In comparison, O‘ahu hotels reported ADR at $284 and occupancy of 79.0 percent for January 2024.
Maui County vacation rental supply was 208,900 available unit nights in January (+12.0% vs. 2023, -1.2% vs. 2019), and Maui vacation rental unit supply continued to be impacted by the August 8 wildfire. Unit demand was 129,100 unit nights (+2.8% vs. 2023, -27.5% vs. 2019), resulting in 61.8 percent occupancy (-5.5 percentage points vs. 2023, -22.5 percentage points vs. 2019) and ADR at $426 (-0.1% vs. 2023, +49.2% vs. 2019). For January 2024, Maui County hotels reported ADR at $560 and occupancy of 71.4 percent.
The island of Hawai‘i vacation rental supply was 185,900 available unit nights (+17.9% vs. 2023, +12.2% vs. 2019) in January. Unit demand was 109,100 unit nights (+10.4% vs. 2023, -9.8% vs. 2019), resulting in 58.7 percent occupancy (-4.0 percentage points vs. 2023, -14.4 percentage points vs. 2019) with ADR at $264 (+2.6% vs. 2023, +53.2% vs. 2019). Hawai‘i Island hotels reported ADR at $455 and occupancy of 69.9 percent.
Kaua‘i had the fewest number of available vacation rental unit nights in January at 124,400 (+21.4% vs. 2023, +28.3% vs. 2019). Unit demand was 66,000 unit nights (+23.2% vs. 2023, -17.7% vs. 2019), resulting in 53.1 percent occupancy (+0.8 percentage points vs. 2023, -29.7 percentage points vs. 2019) with ADR at $400 (+1.0% vs. 2023, +42.1% vs. 2019). Kaua‘i hotels reported ADR at $426 and occupancy of 71.4 percent.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
