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HomeAviationQatar Airways to participate in ITB Berlin 2024 with Second Generation MetaHuman Cabin Crew, Sama

Qatar Airways to participate in ITB Berlin 2024 with Second Generation MetaHuman Cabin Crew, Sama


Qatar Airways is the world’s first airline to develop a virtual cabin crew MetaHuman

DOHA, QATAR – Qatar Airways, the industry standard for innovation in aviation, is participating in the global travel and trade event, ITB Berlin, from 5-7 March 2024, with the reveal of its second-generation revolutionary MetaHuman, Sama 2.0. The launch will be held at the remodelled Qatar Airways stand on the opening day of the trade show.

The national carrier of the State of Qatar is the first airline in the world to develop a virtual cabin crew. Sama, the world’s first AI-powered MetaHuman cabin crew member, will be unveiled in a previously unseen way at this highly anticipated event, spotlighting the future of personalised service and accessibility in air travel. Sama, powered by digital human creator, UneeQ, is primed to create new benchmarks for future AI implementations, showcasing a level of interaction that is as personal as it is functional.

The world leading travel trade show, ITB Berlin, which is a major travel and tourism industry event, showcases a range of travel exhibitors from over 180 countries and five continents, providing over 160,000 visitors with information on new products, services and facilities in the tourism industry.

Sama 2.0 will soon be ready to welcome passengers in Qatar Airways’ digital platform, QVerse.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.