Ctrip search volume shows that Abu Dhabi-related keywords far exceeded the level seen from January to June 2019. The average daily flight search volume in 2023 has increased by 78% compared to the same period.
Trip.com Group hosted a delegation led by H.E. Saleh Al Geziry, the Director General for Tourism at the Department of Culture and Tourism – Abu Dhabi, on 6 July 2023.
The two parties signed a strategic partnership at the Arabian Travel Market last year to promote the UAE capital as a premium travel destination, with campaigns targeting travellers in key markets across Asia and Europe.
During the discussion, both sides expressed willingness to deepen cooperation in various areas, including product development and marketing, particularly in newly developed Abu Dhabi attractions.
Mr Bo Sun and H.E. Saleh Al Geziry shared ideas on enhancing product variety and strategies to leverage Trip.com Group’s channels to further promote Abu Dhabi’s new offerings and increase visitor arrivals.
Both sides also touched on various ideas to enhance Abu Dhabi’s presence and influence in the Chinese market.
Ctrip search volume shows that Abu Dhabi-related keywords far exceeded the level seen from January to June 2019. The average daily flight search volume in 2023 has increased by 78% compared to the same period.
Mr Bo Sun, expressed, “We at Trip.com Group are excited to enhance our partnership and collaboration with Abu Dhabi, a remarkable travel destination known for its fascinating history, breathtaking natural beauty, and lively cultural scene.
“With its extensive brand portfolio and worldwide network, Trip.com Group will strategically expand its reach in the Middle East while supporting its destination partners, including Abu Dhabi.
“We are honoured to host H.E. Saleh Al Geziry and his delegation, and we appreciated the engaging discussion. Going forward, Trip.com Group will continue to leverage its strengths in marketing and technology capabilities to showcase and promote Abu Dhabi’s beauty and diverse experiences to international travellers worldwide.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
