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Maurizio Rota, CEO -
Gianni Prandi, President of True Italian Experience and Assist Group
Eight international influencers share the beauties of the country.
The sweet life of Rome or the historical palaces of Verona, Neapolitan cuisine or the Matera Murgia, the sea of Marsala or the Tuscan Chianti. These and many other Italian excellences that True Italian Experience, the “all Italian” tourist platform offering unique and exclusive travel experiences, has transformed into a web series to be shared on Instagram under the title “Che Bella Italia!“. The protagonists are 8 influencers from all over the world who, through short videos, will allow thousands of their followers to savor the wonders of the Beautiful Country.
“It is evident to everyone that Italy is a wonderful place,” explained Gianni Prandi, President of True Italian Experience and Assist Group. “Our cities are real treasure chests, from historical monuments to works of art, from ancient ruins to internationally renowned museums. Visitors who come to Italy can immerse themselves in a millennia-old history and live unique cultural experiences. But not only that. Italy is also made up of many splendid but little-known places. And this is precisely the goal that drove me to create True Italian Experience: to offer the Italian and international public the opportunity to experience unique experiences or visit lesser-known places of unmatched beauty.”
A real tour through the beauties of the country, in which international influencers will act as guides, telling in 60 seconds about more or less known places and wonders of Italy. Among them are Luana&Fred, travel influencers from Portugal; Yuli Hernandez, a Colombian travel storyteller; Torber Utecht, a German travel blogger; Aurelie Bouti, a French lifestyle blogger; Katherine Jankovic, a travel influencer from the USA; Cristina Rodriguez, a Spanish lawyer; Lucy Tranos, an English travel blogger, and finally Gianni Cersosimo, an Argentinean influencer. The creative idea was developed by Yobee (Digital Marketing Hub) and InfluAction (an agency specialized in Influencer Marketing and Talent Agency) which selected the influencers and curated their initiatives around Italy. A strategic and effective program aimed at supporting “Made in Italy” and the excellence of the Italian territory through original insights and passionate testimonies.
“In the coming weeks,” emphasized the CEO, Maurizio Rota, “we will release 16 capsules featuring the influencers, but we plan to reach a total of 50 after the summer, each one narrating a distinctive and inclusive experience, following the market’s seasonality. We are targeting different global markets, and for this reason, we have relied on specific influencers from each reference country, who will use the language and expressions of their own country to tell their journey through the Italian Peninsula and its beauties. True Italian Experience has a precise mission: to promote tourism in Italy and be a driving force for the economy of the territories, especially those wrongly considered less touristy. Our philosophy is to grow together with the stakeholders to create additional value for the sector. For us, the best experiences and the strongest passion win, not the highest economic outlay, as happens in the mechanisms of promotion of big multinational OTA (Online Travel Agencies).”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
