Exhibition industry associations, from around the world, are working in collaboration in order to halt the misleading advertising practice of Fairguide.com/Construct Data Verlag…
Exhibition industry associations, from around the world, are working in collaboration in order to halt the misleading advertising practice of Fairguide.com/Construct Data Verlag.
The aeo (The Association of Exhibition Organisers) has strongly condemned the actions of the Fairguide.com/Construct Data Verlag with their misleading services to exhibitors.
UFI, the global association of the exhibition industry, has joined the aeo and the exhibition industry associations of several other countries to condemn the actions of the Austrian based company.
Fairguide claims to be offering online services and uses a form which resembles an organiser`s free catalogue listing service, inviting exhibitors to sign and return the form for an entry in an on-line directory.
Exhibitors who sign and return the form are then contracted into a three-year, non-retractable agreement, which could cost the exhibitor a significant amount of money, with no foreseeable benefits.
Fairguide.com/Construct Data Verlag has no connection with exhibition organisers or any of their events.
Trevor Foley, Chief Executive of the aeo, said, The aeo has received a steadily increasing number of complaints regarding the activities of this company. It is definitely not a case of Fairguide.com.
We are strongly advising our members and all exhibitors to be vigilant against organisations such as this, who do not represent the good name developed within the exhibitions industry.
If exhibitors are in doubt about such offers, they should contact the event organisers directly to confirm the opportunity, otherwise ignore and immediately dispose of the forms.
Companies that have been made demands for payment should NOT pay, but contact the aeo for advice or view the aeo website for more information www.aeo.org.uk. concluded Trevor Foley.
It is important that all companies who are exhibiting are made aware of this activity. Fairguide.com/Construct Data Verlag target companies through using legitimate exhibition guides. Their activities are not just covering Europe, but many other countries around the world.
Attached recent legal positions on this issue from Germany and Belgium as well as an article on the subject from the Financial Times. It is important that all companies who are exhibiting are made aware of this.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
