The American Society of Travel Agents (ASTA) announced the winner of ASTA`s Tropical Escape Sweepstakes…
The American Society of Travel Agents (ASTA) announced the winner of ASTA`s Tropical Escape Sweepstakes. Patrick Beall of Sweetwater, Texas, was randomly chosen from more than 4,000 entries on ASTA`s Web site to enjoy a complimentary, five-night stay for two at one of Sandals` Jamaica resorts, courtesy of Sandals. ASTA also announced the winner of ASTA`s Travel Agent Tropical Escape Sweepstakes. Lorri Sumida of Port Townsend, Wash., also was randomly chosen to receive a five-night stay at a Sandals Jamaica resort.
Beall plans to use his prize to celebrate his 30-year wedding anniversary with his wife, Andrea. It`s the best thing we`ve ever won, Andrea Beall said.
Sumida, an ASTA member since 2002, also is thrilled about winning her prize. I think it`s wonderful, said Sumida, who has vacationed in the Bahamas,
but not Jamaica. I`m looking forward to it.
ASTA`s Tropical Escape Sweepstakes and ASTA`s Travel Agent Tropical Escape Sweepstakes are Internet-based sweepstakes sponsored by Sandals. The sweepstakes are part of a national consumer awareness campaign that encourages consumers to use ASTA travel agents. The campaign features print ads in USA Today and banner ads on USATODAY.com. In addition to recommending the use of a professional travel agent, the ads display the ASTA logo.
So far, the Sandals resort giveaway component of the campaign has generated nearly 1,000 leads for ASTA members. The leads represent consumers who have expressed interested in receiving more information about resort vacations and who do not have a travel agent. ASTA also has participated in consumer awareness campaigns with Carnival Cruise Lines and Holland America Line.
The mission of the American Society of Travel Agents and its affiliated organizations is to enhance the professionalism and profitability of members
worldwide through effective representation in industry and government affairs, education and training, and by identifying and meeting the needs of the traveling public. The Society is the world`s largest and most influential travel trade association with more than 20,000 members 140 countries.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
