The Dubai Convention Bureau (DCB), under the aegis of Dubai Department of Tourism and Commerce Marketing, International Congress & Convention Association (ICCA) Middle East Chapter, with the co-operation of…
The Dubai Convention Bureau (DCB), under the aegis of Dubai Department of Tourism and Commerce Marketing, International Congress & Convention Association (ICCA) Middle East Chapter, with the co-operation of Jumeirah organized an educational seminar on The Value of Business Tourism at the Madinat Jumeirah Mina A Salam on August 27.
The keynote speaker was Mr. Leigh Harry, Chief Executive of the Melbourne Exhibition and Convention Centre (MECC), one of Australia`s premier venues with an enviable record of performance as a leader in the Asia Pacific region. He is also the ICCA President.
The seminar was designed to educate and inform at all levels; the key factors which make a destination successful in business tourism, how to increase your revenue in this specialty industry and the value and importance of ICCA in obtaining these goals.
Mr. Awadh Seghayer Al Ketbi, DTCM Executive Director Convention and Heritage, also addressed the seminar and outlined Dubai’s success and growth opportunities in addition to the emergence of Dubai as a MICE destination of choice.
Last year, Mr. Awadh was elected unopposed to represent the Middle East and Africa region in the International Congress and Convention Association (ICCA) as one of the 15-member ICCA board of directors for two years. The ICCA has 650 members from 80 countries. Dubai became an ICCA member just four years ago.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
