Kate Bristow is chief strategy officer and partner at M&C Saatchi LA, part of the fastest-growing agency brand in the history of advertising. She is an experienced brand strategist, an eternal optimist, and a global citizen. She has lived and worked in three continents over 30 years, instilling in her an insatiable, open-minded curiosity about the world.
Tourist spending in all categories keeps going up, with “local experiences” topping the list of things people want out of