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Tony Wright

Head of strategy eight&four

Tony is head of strategy at creative and media agency, eight&four. With 12 years’ experience in the marketing sector, Tony is responsible for developing eight&four’s strategic service offering and inspiring insight-driven thinking across the agency. He has strong creative roots and a proven track record of marrying innovative thinking with impressive results. Tony joined eight&four from an in-house role as a Senior Digital & Social Strategist at HEAD. He earned his stripes from the likes of Saatchi & Saatchi, where he grew audiences and developed strategies for Premier Foods, Lurpak and more; and DigitasLBi, where he worked with Honda, Visa, HSBC and Fit Bit to establish consumer insights, develop social media strategies and transform digital fingerprints.

There’s an identity crisis facing the luxury travel sector: one traveller’s luxury is another’s ordinary. Some travellers expect white-glove service