Tony is head of strategy at creative and media agency, eight&four. With 12 years’ experience in the marketing sector, Tony is responsible for developing eight&four’s strategic service offering and inspiring insight-driven thinking across the agency. He has strong creative roots and a proven track record of marrying innovative thinking with impressive results. Tony joined eight&four from an in-house role as a Senior Digital & Social Strategist at HEAD. He earned his stripes from the likes of Saatchi & Saatchi, where he grew audiences and developed strategies for Premier Foods, Lurpak and more; and DigitasLBi, where he worked with Honda, Visa, HSBC and Fit Bit to establish consumer insights, develop social media strategies and transform digital fingerprints.
