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The week-long event typically attracts around 10,000 participants

ASM Vice President to address New York Caribbean Week

Airport Strategy & Marketing (ASM) Ltd has confirmed its attendance at the forthcoming Caribbean Week, the event hosted by the Caribbean Tourism Organisation in New York from 6-12 June.

A presentation will be given by Janice Antonson, ASM’s Vice President, which promises to provide Ministers, Commissioners, Directors of Tourism and National Tourism Organisations with “Everything you wanted to know about Negotiating with Airlines” on Thursday, June 10, at Helmsley Hotel.

The week-long event typically attracts around 10,000 participants comprising tourism officials, the media, sponsors and strategic partners and has the aim of increasing demand for the area as a holiday destination by providing a platform for the sale of Caribbean vacations.

Janice Antonson, ASM Vice President, explained: “As the role played by tourism authorities is increasing in importance in the development of routes, Caribbean Week is an ideal place to showcase the work carried out by ASM and to offer our expertise in the field of negotiating with airlines.

“One of the main objectives of the event is to create an environment that will attract significant positive media attention for the Caribbean, whilst providing opportunities for all members to promote their individual products and services. By giving our presentation, we are arming the tourism industry with the relevant tools to approach the airlines in order to get the most from being at the event.”

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