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GOL Linhas Aéreas launches Sabre Ancillary IQ

Sabre’s innovative AI-based solution will help GOL create personalized traveler experiences and drive incremental ancillary revenue.

SOUTHLAKE, TEXAS and SÃO PAULO – Sabre Corporation and GOL Linhas Aéreas announced the carrier’s successful implementation of Sabre Ancillary IQ, an AI-based solution designed to help create personalized offers for travelers and drive incremental ancillary revenue opportunities for airline

Ancillary IQ supports airline retailing strategies by dynamically pricing individual ancillaries and enabling the creation of ancillary bundles. This solution uses machine learning to identify ancillary buying patterns in real time and optimize pricing to increase conversion and ensure that travelers can easily book the experience that they want. The initial implementation of Ancillary IQ with GOL will focus on seats with additional ancillaries becoming available later this year.

“Our purpose is to offer our passengers the best travel experience in the industry which is why the GOL brand has become synonymous with innovation and service,” said Renzo Mello, director of channels sales at GOL Linhas Aéreas. “Having Sabre as our key technology partner helps us maintain our commitment to customers while continuing to grow our business. By adopting Sabre Ancillary IQ, we will be able to provide passengers with their preferred choices during the booking process across channels so they can create the unique experiences they want.”

Headquartered in São Paulo, GOL began operations in 2001 and has quickly grown to become one of largest airlines in South America, with over 80 destinations in Brazil, South America, the Caribbean, and the United States.

“Like Sabre, GOL has a long history of innovation and firsts that have helped evolve today’s airline and travel industry,” said Garry Wiseman, chief product officer, Sabre Travel Solutions. “Given our shared commitment to innovation, it makes sense that GOL would be the first customer to deploy Sabre’s new, intelligent ancillary solution to deliver the outstanding services that travelers have come to expect from the airline.”

Sabre Ancillary IQ is part of Retail Intelligence, the first suite of products powered by Sabre Travel AITM technology and uses advanced machine learning models to test and learn in the moment. A result of Sabre’s long-term partnership with Google, Sabre Travel AI is an innovative capability, which integrates Sabre technology with Google Cloud’s state-of-the-art AI technology and advanced machine learning services.

This new agreement marks an expansion of Sabre’s engagement with GOL. In addition to the Sabre Ancillary IQ, GOL also relies on a broad portfolio of Sabre solutions to help manage airline operations and revenue including:

  • SabreSonic, Sabre’s Passenger Service System
  • Revenue Optimizer, a solution helping to maximize network revenue
  • Digital Workspace to give airline agents more efficient tools to manage the passenger experience
  • Technology solutions such as Sabre Intelligence Exchange, IX Apps and the Sabre API Hub to easily integrate with in-house and third-party solutions that fit the airline’s unique needs.
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