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HomeAviationAir Serbia elevates operations: Integrates SabreSonic for enhanced revenue and personalized customer journeys

Air Serbia elevates operations: Integrates SabreSonic for enhanced revenue and personalized customer journeys

Air Serbia

The airline adopts Sabre’s advanced analytics for strategic decision-making and competitive advantage.

LONDON – Air Serbia, Serbia’s national airline, which offers an extensive flight network across Europe, the US, and China, has reaffirmed its partnership with Sabre Corporation, by signing a multi-year early renewal. This signifies the carrier’s commitment to continue its successful partnership with Sabre, and marks a significant milestone with the adoption of Sabre’s Pricing and Revenue Optimization suite of solutions into Air Serbia’s strategy.

Under the agreement, Air Serbia will continue to utilize SabreSonic, Sabres comprehensive passenger service system (PSS). SabreSonic offers a range of functionalities designed to increase airline revenue, enhance personalization and streamline the passenger experience at the airport, ensuring a seamless experience for passengers from the moment of booking to their final destination.

The adoption of Sabre’s Pricing and Revenue Optimization suite by Air Serbia represents a transformative step forward in the way Air Serbia manages its revenue and optimizes its inventory and network. Sabre’s Revenue Optimizer uses sophisticated models to enable more strategic and timely decision-making processes. This solution, combined with Sabre’s Market Intelligence offers Air Serbia comprehensive insights and advanced data analysis across a wide range of critical functions such as network planning, revenue management and marketing. This integration is expected to significantly enhance Air Serbia’s intelligence in revenue optimization and retailing, thereby supporting its growth trajectory and competitive positioning in the global market.

The implementation of Sabre’s advanced technology solutions is crucial for achieving our strategic goals, enabling us to optimize revenue and expand our market presence effectively,” said Maša Vasović, Head of Revenue Management of Air Serbia.

The extended partnership and integration of the suite of solutions reflect Air Serbia’s dedication to leveraging cutting-edge technology to drive personalized retailing and revenue growth. This initiative underscores Air Serbia’s ambition to be at the forefront of adopting innovative solutions that support its expansion and enhance its service offerings.

We are thrilled to continue our partnership with Air Serbia, showcasing our commitment to delivering state-of-the-art solutions that drive efficiency and growth. By integrating our advanced pricing and revenue optimization capabilities, we are empowering Air Serbia with the insights and agility needed to navigate the complexities of today’s aviation market,” said Jean-Vincent Teuler, Vice President – Airline Sales, EMEA of Sabre Travel Solutions.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.