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HomeRegional NewsAustralia & N.ZealandRoyal Brunei links up with Tourism Australia for A MagicA-al Promotion

Royal Brunei links up with Tourism Australia for A MagicA-al Promotion

Royal Brunei Airlines has joined forces with four Australia States to promote its…

Royal Brunei Airlines has joined forces with four Australia States to promote its daily connections to Australian destinations Perth, Darwin, Sydney and Brisbane via a week long (21st – 25th November) radio promotion with Magic FM on Neil Fox’s breakfast show.



The promotion, which requires listeners to identify a mystery place following a series of clues, offers the chance to win one prize package per day to destinations around Australia flying with Royal Brunei Airlines.



Sandra Bloodworth, RBA’s Area Manager for the UK commented, “We are really excited. The promotion offers us the opportunity to highlight to consumers the unique mix of destinations we fly to and the superb levels of comfort experienced on Royal Brunei’s upgraded economy and business class flights. It’s also a great opportunity to remind travellers of the exciting stop over destinations in Dubai or Brunei.”



Leonie Groves, Market Development Manager UK/Europe for Tourism Western Australia, commented: “With the cold winter months setting in, conjuring up inspirational images of ‘Real Australian’ experiences are bound to catch the ear of Magic listeners! We are very confident that this partnership with Royal Brunei and Magic will ensure core target audiences are reached.”



The procedure continues onto the internet with an online prize of Royal Brunei Airlines destinations in Australia.



Finally, to accompany the promotion, Royal Brunei Airlines is introducing ‘Magical Australia’ fares.

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