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(The official languages at the GTF Andorra will be English, Catalan, Spanish and French.)
SUNDAY, 6 MARCH 2011
19:30
Welcome Dinner
Mr. Claudi Benet, Minister for Tourism, Trade and Industry, Government of Andorra
Mr. Taleb Rifai, Secretary-General, World Tourism Organization
Mr. Jaume Bartumeu, Prime Minister, Government of Andorra
MONDAY, 7 MARCH 2011
08.00-09.00
Registration – Coffee/tea
09.00-09.30
Key Note Speech
Mr. Antonio Vázquez , Executive Chairman and CEO, Iberia and Chairman of the International Airlines Group (IAG) (tbc)
09.30-10.30
Session I
The State-of-the-Industry – Global Outlook: Where does the tourism sector stands following the most challenging years in recent history and what are the short term prospects for the sector?
Introduction and Moderation by Max Foster, Anchor, CNN International
Panel Debate
Mr.Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)
Mr.David Scowsill,President and CEO,World Travel & Tourism Council WTTC)
Mr. SebastíanEscarrer Jaume, Vice-Chairman, Group Sol Melia SA
Ms. Elizabeth Randall, Managing Director, STR Global
Mr. Antonio Tajani, Commissioner for Industry and Entrepreneurship, European Commission (tbc)
10.30-11.00
Network Break
11.00- 12.00
Session II
Creating a New Competitive Framework in Tourism: Key Factors to Stimulate Growth: Future growth will demand new competitive models. What are key competitive factors for tourism? What does innovation mean in tourism? How can public and private sector work together to create a more competitive framework, stimulating innovation, capacity building and investment and remove existing obstacles to travel.
Introduction and Moderation by Ms. Thea Chiesa, Associate Director,
Head Aviation, Travel & Tourism Industries, World Economic Forum (WEF)
Panel Debate
Mr. Marthinus van Schalkwyk, Ministry of Tourism, South Africa
Mr. Christopher Rodrigues, Chairman, Visit Britain
Mr Roberto Vertemati, Director of Expansion, CVC, Brazil
Ms. Gloria Guevara Manzo, Minister of Tourism, Mexico (tbc)
12.00-13.00
Side Events
Side Event I
Launch of 2011 Travel & Tourism Competitiveness Report by World Economic Forum (WEF): The Travel & Tourism Competitiveness Report aims to measure the factors and policies that make it attractive to develop the T&T sector in different countries. This session will present the results of the 4th edition of the Report, followed by a discussion with its authors.
13.30-14.30
Side Event II
Tourism, Sports and Mega-events by VisaInternational
Side Event III
CNN TASK: Effective Tourism Communication in Ever-Changing Media Times
While those working in the Tourism sector recognise the critical part it plays in the global economy, how do we communicate its importance to the rest of the world? How do we secure Tourism’s place in setting our various national agendas? How do we distinguish our brands, and indeed ourselves, in an increasingly complex, time-sensitive world? CNN International’s TASK Group presents an invaluable review of effective communications methods for the Tourism sector. Looking closely at both message and media, from traditional to Twitter, Anita Mendiratta will share TASK’s insights and advice for effective and impactful tourism communication and traveller engagement.
14.30-15.30
Networking Lunch
15.30-15.45
Key Note Speech
Mr Jeffrey Sachs, Director, The Earth Institute (live video conference)
15.45-17.00
Session III
Investing in Responsible Tourism: Contributing to a Fair and Inclusive Growth: How to build an environmental and social responsible tourism sector that benefits local communities, preserves the environment and contributes to poverty alleviation and development?
Introduction and Moderation by Ms. Patricia Francis, Executive Director, International Trade Centre (ITC)
Panel Debate
Mr. Simon Newitt, Vice President, Airline Market, Embraer Europe
Mr. Andrew Cooper, Director, Corporate Social Responsibility, Thomas Cook
Ms. Marina Apaydin, Deputy Director, World Heritage Center, UNESCO
Mr. Ghasan Aidi, President, International Hotel and Restaurant Association (IHRA) (tbc)
Mr. Najib Mohamed Balala, Minister for Tourism, Kenya(tbc)
16.00-16.30
Closing Remarks
Mr Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)
Mr Pere Lopez, Minister of Economy, Government of Andorra
20.00
Closing Dinner
Free optional tours will be provided on the 6th and 8th March for all those who wish to discover the spectacular settings of Andorra.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
