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5th International Meetings & Incentives Conference (IMIC 2009)
Selling Destinations, Venues and Services: Supplier Perspectives – Buyer Demands
4-5 February, Athens, Greece
Meetings, Conferences, and Incentives are highly valued and thriving sectors of the travel industry. They concern all those involved with them, whether corporations, planners, buyers, suppliers or national and regional promotion bureaus.
Operating year-round, the MICE industry (Meetings Incentives Conferences Events) makes a major contribution to society and business through research, education and cultural understanding. It is high yielding and sustainable and it helps to regenerate urban and resort areas and stimulates inward investment and export earnings for the destinations.
From the top organizer down to the coach drivers we should all be concerned how to better serve our clients and create high quality, memorable events for them. This can only be achieved with continued education for the client needs today, better understanding of the industry requirements tomorrow, and networking among peers.
The core purposes of IMIC (International Meetings & Incentives Conference) are:
- To provide an annual international networking and educational forum, in the southeastern Mediterranean area, for all MICE professionals, such as:
- Destination and venue executives
- Conference and incentive organizers
- Meeting planners and destination management companies
- Meeting industry services and equipment providers
- National and local organizations and
- Everybody concerned by the development of meetings, conference and incentives.
- To provide a greater understanding of key issues for the incentive & meeting industry and propose solutions for those with an interest in the sector, through top quality speakers and educational sessions from industry leaders and researchers.
- To enhance the performance of the delegates in attracting meetings and incentives, identify gaps in knowledge, propose solutions for obtaining solid business results.
- To build networking opportunities at an international level, develop new partnerships with person to person contacts and reinforce ties with established clients and suppliers.
IMIC 2009 – AGENDA OVERVIEW
Top issues
Market Trends:
- Authenticity, the new standard of quality in the Experience Economy
- Incorporating cultural/heritage tourism into the mechanics of conference planning
What Buyers (really) want? - Outstanding service, not price, keeps customers satisfied
Place branding:
- How destinations are positioned in the minds of potential visitors
Selling Cities, Venues and Services - Find and develop your Unique Selling Point
Incentives - The Power and ROI of Motivational Experiences
Hospitality Industry Perspectives - Sustainable development leads to a stronger performance
Professional Networking - Building relationships for mutual benefit
Special Sessions
- Creative cities: Remaining competitive by steadily increasing the overall quality of life
- Local cuisine: a marketing tool, in the MICE Industry, that attracts various types of events and high-yield visitors
- Six-Star Meetings and Incentives
- Team-Building, Teambonding and Networking Activities
- Accepting online payments
Workshops
- Destination branding «Clinic»
- Social media optimization
- Incentive ideas
Informations
Heliotopos Conferences
Ipsilantou 28, 172 36 Athens
Tel.: 210 9730697
Fax: 210 9767208
Email: imic2009@heliotopos.net
Web site: http://imic2009.conferences.gr
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
