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Accor has been providing learning and development solutions through its Academie Accor since 1985. Twenty-seven years later, the world’s top hospitality school relies on its 17 entities to roll out its programs in 72 countries, delivering more than 435,000 days of training a year (an average of three days per employee), and invests almost 45 million euros every year in training its employees. In 2011, over 145,000 Group employees were trained through modules adapted to the specific local challenges of each country and covering more than 100 hotel industry jobs.
With Accor involved in a phase of steady expansion, with the aim of becoming the global reference in hotel industry, training is crucial to meet the following challenges:
- Help employees develop their skills
- Reinforce the Group’s attractiveness as an employer in the industry
- Trigger a dynamic of change and innovation wherever the Group is active
- Win the preference of investors, owners and franchisors
- Deliver the promises made by each of its brands internationally
- Disseminate the Group’s spirit and culture throughout the world.
Sophie Flak, Executive Vice President Sustainable Development and Academie Accor explains: "Today, more than ever, identifying, developing and retaining talented people is a crucial guarantee for Accor’s strategy of conquest. With 40,000 new rooms every year, our mission is to train our employees on the ground, where they work. The Academie Accor therefore offers an increasingly varied mix of training approaches brought together under the name "blended learning". We train all our employees, whether they work in owned, managed or franchised hotels, face-to-face or remotely, via e-learning modules or virtual classrooms”.
Accor UK
In line with its plans to increase the number of hotels from 185 to 300 and create 3,500 jobs looking to 2015, Accor United Kingdom inaugurated a training and career development centre in London on June 21. After 10 years of presence in the United Kingdom, the new centre will allow the Academie Accor to offer Group employees a totally unique space, with training rooms equipped for e-learning and working sessions for small and large groups, modern, comfortable and fully modular furniture and plug and play technology to facilitate exchanges and encourage creativity.
Accor has been providing learning and development solutions through its Academie Accor since 1985. Twenty-seven years later, the world’s top hospitality school relies on its 17 entities to roll out
In Asia-Pacific where the Group plans to increase its hotel base by 42% looking to 2015, the Academie Accor network is increasing its coverage, with a new entity in Indonesia joining those already in place in Thailand, China, Australia and New Zealand.
In this wide and strategic region for the Group, Academie Accor focuses on providing access to learning to all employees: thus since several years, the hotel teams resort to an interactive platform that allows each employee to recourse to training modules online whatever the time of day or location of where he connects.
To keep pace with the Group’s growth, the Academie Accor continues in 2012 to expand its network of campuses and innovative learning solutions to help employees develop their skills.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
