November 2005 sees Accor hotels launch the new Etap Birmingham Centre. This new hotel is appealling for today`s `Smart` traveller…
November 2005 sees Accor hotels launch the new Etap Birmingham Centre. This new hotel is appealling for today`s `Smart` traveller. A practical location for both business and leisure travellers is also paramount with the Etap Birmingham Centre positioned close to Birmingham`s main train station and to Bull Ring Shopping Centre. Business travellers are also very close to the National Exhibition Centre (NEC) and International Conference Centre (ICC).
Etap Birmingham Centre is designed to target a new market segment in the branded hotel sector. Already a brand in France and Germany, Accor believe Etap hotels have the possibility of achieving the same level of success in the UK.
Jean-Jacques Dessors, Managing Director ibis, Etap and Formule 1 said, Etap Birmingham Centre is the first of many Etap hotels we plan to open across the UK. The hotel will offer comfortable accommodation quaranteed by the Etap brand and is targeted at today`s `smart` travellers who are looking for no-frills accommodation with quaranteed standards of service.
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