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Anne Semonin the new 'Haute Couture' beauty brand

Anne Semonin launches at The Verbena Spa, Helmsley, North Yorkshire

The Feversham Arms Hotel & Verbena Spa are delighted to announce the launch of Parisian beauty experts, Anne Semonin as their new ‘Haute Couture’ beauty brand on the 13th October 2009.

Following a £1.2 million investment, the Verbena Spa opened at the Feversham Arms Hotel in October 2008 and has enjoyed an extremely successful first year, which is continuing with the launch of the new luxury product house, Anne Semonin.

Reflecting the country chic ambiance of the Feversham Arms Hotel, the Verbena Spa offers a relaxed spa experience with a cosy, rather than clinical, atmosphere. Complimentary iced tea, book reading and relaxation areas, spa-tisserie and spa-tapas are some of the touches that make this spa truly special. Guests can relax in the South-facing spa garden before relaxing in the Outdoor Hot Tub. The spa has 7 treatment rooms, including a Double Treatment Room, a Salt Vapour Room, Aromatherapy Room, Ice Cave, Monsoon Feature Shower, Saunarium, Outdoor Hot Tub and Outdoor Heated Pool.

Founded in 1986 by Madame Anne Semonin, the brand has developed a series of treatments representing a personal holistic approach to beauty. Anne Semonin products use only natural ingredients at their maximum concentrations and are designed to be combined in a way that enables every client to find their own personal beauty prescription, according to the needs of their skin and lifestyle.

Lisa Batty, Spa Manager at the Verbena Spa commented "Making sure we have the correct range and quality of treatments for our guests has always been key to the development of the Verbena Spa. Working with Anne Semonin has allowed us to design a range of luxury treatments that are completely bespoke to each guest. This puts the onus on the relationship between the therapist and the guest, something that is becoming increasingly important as spa goers invest in results driven treatments."

Bringing the full range of Parisian spa treatments and beauty products to Yorkshire for the first time, Anne Semonin has designed a bespoke spa menu for their Northern flagship, the Verbena Spa, including a number of new exclusive signature treatments, such as the ‘Verbena Black Sand Exfoliation Experience Massage’, ‘Bubbling Mud for Boys’, and the ‘Royal Miracle Ice Facial’.

Anne Semonin’s famous attention to detail can also be seen in new touches such as the deliciously refreshing Verbena sorbet served at the end of the guests’ Spa treatments.

In accordance with the new partnership and to celebrate the first anniversary of the Verbena Spa, Anne Semonin will be exclusively launching the ‘Express Radiance Ice Cubes for the Eyes’ at the Verbena Spa on the 13th October. These are part of a new generation of cosmetics known as neurocosmetics, which calm the skin’s nerve endings and restore the skins natural balance, ensuring that the skin is moisturised, cooled and tightened increasing radiance and enhancing long lasting make up wear.

Owner of the Feversham Arms and Verbena Spa, Simon Rhatigan commented "Increasingly, sophisticated spa consumers require results-driven skincare, individualised to their own needs – and it’s this that is at the heart of our partnership with Anne Semonin. As well as designing some unique treatments to expand the range of spa experiences we offer, the ability to make skincare products for each guest is something that I know our guests are going to love."

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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