Blue Lagoon Iceland is now part of a community of 7,334 businesses globally – including 85 B Corps in the Nordics that have been certified as B Corps. With this certification, Blue Lagoon Iceland joins a growing group of companies reinventing business by creating a more inclusive, equitable, and regenerative economic system for all.
LONDON, UNITED KINGDOM – Blue Lagoon Iceland and its collection of renowned hotels, resorts, spas, destinations, skincare lines, and additional subsidiaries announces its certification as a B Corporation (B Corp), becoming one of the first Icelandic companies to achieve this distinction. Blue Lagoon Iceland has been certified by B Lab, the not-for-profit behind the B Corp Movement, as having met rigorous standards of social and environmental performance, transparency, and accountability that represent its commitment to goals outside of shareholder profit.
Founder and CEO of Blue Lagoon Iceland, Grímur Sæmundsen, says: “Wellbeing for people and planet are the key tenets of Blue Lagoon Iceland and have guided the way we have conducted business for decades. It is what sparked our foundation and what we have been striving to achieve from the very beginning.” Sæmundsen continues, “With our B Corp certification, we now have an official standard to measure our efforts against and the tools to further evolve our social and environmental responsibilities. We will continually strive to be a force for good – not just within Iceland, but globally.”
Since its establishment in 1992, Blue Lagoon Iceland has placed a strong focus on sustainability, corporate social responsibility, as well as continuous research and development. The company’s foundation is based on the unique geothermal Blue Lagoon Water – named one of the “25 Wonders of the World” in 2012 by National Geographic – which has been an infinite source of development from services to products, experiences to scientific research. Over the course of the last three decades, this development has solidified Blue Lagoon Iceland as a globally recognized hospitality company encompassing transformative spas, award-winning hotels and restaurants, and much more. However, the company’s dedication to creating a safe workplace, quality-driven tourism, and offerings rooted in the principles of sustainability and the sanctity of Iceland’s natural resources has remained the same.
In addition to being a globally recognized hospitality company, Blue Lagoon Iceland has also developed internationally acclaimed skincare lines based on decades of research and the foundations of science and sustainability. Debuting in 1995 with the iconic Silica Mud Mask, all Blue Lagoon Skincare products are based on the healing properties of the geothermal Blue Lagoon Water and its primary bioactive elements – silica, microalgae, and minerals. As Blue Lagoon Skincare has evolved over the last two decades, the commitment to research and development has remained the driving force and has led to products that cleanse, boost, nourish, and heal the skin. In 2021, this commitment led to BL+, a new, science-backed product line featuring the exclusive BL+ COMPLEX, delivering efficacy while adhering to the highest environmental protection standards and sustainable practices.
Founder and Executive Director of the B Corp Nordics, Nille Skalts, says: “I am thrilled to welcome Blue Lagoon Iceland to the Nordic B Corp Movement. Our vision to create an inclusive, equitable, and regenerative economic system for all people and the planet will be greatly enriched and inspired by the culture of business that Blue Lagoon Iceland brings to the B Corp Movement.” Nille continues, “Welcoming Blue Lagoon Iceland is a cherished chance for the global B Corp community to be inspired by and learn from one of the wonders of the world. With this certification, Blue Lagoon Iceland joins the over 85 Nordic B Corps, who every day compete not to be the best in the world, but the best FOR the world, using business as a progressive lever for change.”
The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment, and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity, and corporate transparency. To complete the certification, the company will legally embed its commitment to purpose beyond profit in its company articles.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.