Under a repositioning strategy focused exclusively on customer experience, Golden Tulip is launching its first mobile application.
SAO PAULO – Golden Tulip was one of the world’s first hotel brands to come out with a mobile version of its website, and is now following through with a mobile application, as part of a wide-reaching programme on customer-centric digital technology, through platforms offering enhanced experience , accessibility and speed.
The next step, later this year will be a completely redesigned website. In the meantime, Golden Tulip has also upgraded its web coverage with regional websites designed to strengthen its local presence.
Golden Tulip’s digital strategy seeks to build closer ties with customers by closely addressing their expectations. This applies in particular to business customers who are active users of smartphones.
The new application, available from Apple Store and Android Market (Google Play), provides customers on the move with full information on Tulip Inn, Golden Tulip and Royal Tulip hotels: 230 hotels in 42 countries. This includes the best available room rates and fast, intuitive hotel location, from any of these devices anywhere in the world.
From a smartphone or iPad, customers can reserve a room, manage a reservation, or view current promotion and package information with just a few clicks.
The application gives instant access, on the move, for hotel and restaurant information, along with photos, maps and a route-finding feature.
This new distribution channel is operational in English, Dutch, Brazilian Portuguese, French and German as of now.
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