Latin America is a widely developing market for Accor. The group already operates about 250 properties from luxury and upscale, midscale a nd economy segments.
Accor announces the arrival in Brazil of its economy and design brand, ibis Styles which is distinctive because all its hotels have a unique design. Among the ibis family, also composed of ibis and ibis budget, ibis Styles is the generous and family-oriented brand. Most of them are franchisees, every one of them radiates independent hotel charm, no two designs are alike and service quality is outstanding.
“Each ibis Styles hotel offers guests the ibis family’s core features of modernity, simplicity and well-being. However, they also boast their own distinctive personalities and unique styles. The wide range of styles available in this network of non-standardized hotels allows the brand to develop through franchises and the renovation of existing hotels” explains Franck Pruvost, in charge of Economy & Budget brands in South America.
A sustained development in Latin America
Latin America is a widely developing market for Accor. The group already operates about 250 properties from luxury and upscale, midscale a nd economy segments. Accor plans to reach more than 400 hotels which means 65,000 rooms by the end of 2017. The ibis Styles network is a concrete illustration of the dynamic expansion of Accor in this area: Joinville, Belo Horizonte Pampulha and Belo Horizonte Minascentro are the three locations chosen by the brand for its new establishments in Brazil. Three other hotels will open by the end of 2014: Anhembi SP ibis Styles, Ponta Pora ibis Styles and Balneario Camboriu ibis Styles. The ibis Styles network in Brazil will expand very rapidly, mirroring its growth around the rest of the world.
16 contracts have already been signed thanks to the investment of close to €75 million fully made by Accor partners. By the end of 2017, the ibis Styles network will be composed of 19 hotels located in key cities like: Balneario Camboriu, Ponta Pora, Sao Paulo, Goiania, Palmas, Taguatinga, Tres Rios, Campinas, Birigui, Salvador, Ribeirao Preto, Guaruja
A 100% designed brand
Each ibis Styles hotel boasts its own unique, colorful, bright, dynamic interior design and style as well as a strong personality which reflects the convivial atmosphere that typifies the ibis family establishments.
In Brazil, the ibis Styles Belo Horizonte Minascentro was designed by Consuelo Jorge Architectes and inspired by Brazilian writer Carlos Drummond de Andrade. In its rooms quotations from his poems lull guests to sleep.
The ibis Styles Belo Horizonte Pampulha, designed by Moema Wertheimer, is inspired by the beauty of the Church of Saint Francis of Assisi, known as the Church of Pampulha, which was designed by Brazilian architect Oscar Niemeyer.
Cycling aficionados will enjoy the ibis Styles Joinville Santa Catarina, designed by Francisco Almeida, who created a daring interior inspired by bicycles.
An all-inclusive package
Guests benefit from an all-inclusive rate that includes the room, unlimited Wi-Fi internet access and breakfast. The brand’s generosity also extends to a host of extra amenities, for example a free bottle of water in the room and the conviviality area which offers complimentary tea, coffee and water on a self-service basis all day long. The hotel also welcomes pets.
The “conviviality wall” is also one of the brand’s strong points. Guests can use this interactive wall to calculate their itinerary to the airport or organize visits of the city, for example.
Hotels where parents are also welcome
The ibis Styles hotels offer the “family pack” which guarantees parents and children a worry-free stay. Children receive welcome gifts and facilities such as cots, pushchairs, changing mats, bottle warmers and highchairs are available free of charge. The lobby includes a kids’ corner complete with board games and drawing and coloring supplies so little ones can express their creativity.
All ibis Styles establishments also have either a suite or an adjoining room for families, which can cater for up to four people–two adults and two children under the age of 16.
Photo caption: ibis Styles Belo Horizonte Minascentro.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
