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Good news for 55 UK affiliates of Magnuson Hotels. September 2010 UK hotel bookings are already more than 100% over August. Magnuson Hotels further reports overall UK average room rates in September have already risen by 19% over August, and 9.55% above the comparable national set. These figures are particularly notable as August is traditionally the highest revenue month of the year for most lodging properties.
UK independents hotels, the lifeblood of the British Tourism industry, have their challenges clearly outlined. The UK hotel industry is in its third consecutive year of national occupancy decline, and concern over upcoming budget cutbacks are already slowing government and corporate business travel. While the upcoming 2012 London Olympics offer hope for many independent businesses, nearly 70% of all UK hotels outside London are still not listed with global travel agencies and key online booking channels.
Driving the above market performance for the independent UK affiliates of Magnuson Hotels is a continued expansion of global booking distribution and low cost independent hotel services. The company’s recent move to a 24-hour service platform allows hotel owners to move aggressively in all markets with around the clock personal marketing assistance on pricing, promotions and content management.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
