…
The advertising agency Jung von Matt/Limmat took over the lead for the brand management of Mövenpick Hotels & Resorts with effect from January 2008 and is to create a new international image campaign to be implemented as of the second half of 2008. In addition the Munich-based portal specialist Ray Sono has been retained for the complete online relaunch of the moevenpick-hotels.com web site.
Jung von Matt/Limmat is to manage the development and implementation of a new international image campaign revolving around the notion of “Swissness” and advise the Swiss premium hotel group on its brand management. The advertising agency is also to assist Mövenpick Hotels & Resorts with its media planning and draw up advertising strategies.
“Swissness is a key strategic element of the new image campaign. We interpret Swiss values such as hospitality, service, reliability and high quality in a fresh, modern way and apply them to Mövenpick Hotels & Resorts in its international markets,” explains Dominique von Matt, Managing Director for Jung von Matt/Limmat AG.
The relaunch of the online presentation by Ray Sono comprises not only a completely new concept and design but also the incorporation of a comprehensive content management system. Other project contents include the inclusion of third-party providers as well as the technical and visual integration of the booking engine.
“With Jung von Matt/Limmat and Ray Sono we have found two ideal partners to implement our ideas in a contemporary way and further strengthen the Mövenpick Hotels & Resorts brand,” says Steven Nikolov, Senior Vice President Sales & Marketing. “Together with our new partners we look forward to showcasing our brand promise around the world.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
