Sunburst Hospitality Corporation expects record operating results for 2006, based on the company’s initial audit of the past year’s accomplishments, and anticipates additional growth in 2007. Encountering a sharp rise in…
Sunburst Hospitality Corporation expects record operating results for 2006, based on the company’s initial audit of the past year’s accomplishments, and anticipates additional growth in 2007. Encountering a sharp rise in demand for select-service accommodations, Sunburst seized the market’s opportunities in 2006 by optimally marketing its existing properties in the sector and by completing the company’s acquisition of the hotel assets of Arlington Hospitality.
Through these core actions Sunburst was able to take an early, strategic position in what proved to be one of the hospitality industry’s most lucrative years.
“When the final ledger closes on the year, I believe we will review 2006 with the sense of a job well done,” commented Jim MacCutcheon, CEO of Sunburst Hospitality. “Not only was Sunburst well-positioned to take advantage of the year’s numerous operating and real estate opportunities, but we had the advantage of hiring and promoting some of the nation’s most capable hospitality and real estate professionals. I reflect with particular satisfaction on the promotion of Kevin Hanley to President of Sunburst Hospitality this year.”
In 2006, Sunburst’s tactical focus was to execute the company’s growth initiative by identifying and pursuing real estate acquisition, development and redevelopment opportunities. To implement the company’s rapid growth plans, the Company’s Board of Directors voted unanimously, in August of 2006, to promote Executive Vice President Kevin Hanley to the position of President of the Company and elected Mr. Hanley to the Board of Directors.
“I am fortunate to work with a company that executes certain elements particularly well,” commented Mr. Hanley. “Sunburst is renowned for strategic timing relative to knowing when to hold assets and when to dispose of them. In 2006 Sunburst seized the market’s impending opportunities and captured generous investment returns for our principals.”
Leveraging the company’s strong position with regard to working capital, Sunburst acquired substantially all the assets of bankrupt Arlington Hospitality in early 2006. Sunburst subsequently disposed of nine of the 16 AmeriHost branded properties for substantial gains in 2006. Sunburst anticipates disposing of the remaining Arlington assets in early 2007.
The company completed an $18 million dollar renovation of an existing hotel sited on a premium Northern Virginia location overlooking the Potomac River. The Arlington Residence Court is an upscale extended stay hotel in the Clarion Collection.
To further capitalize on the company’s premium hotel locations, Sunburst finalized a full-scale renovation of an existing hotel property in Rockville, Maryland.
In 2006 Sunburst commenced construction on the $105 million residential condominium project, The Vista on Courthouse, in Arlington, Virginia. The project is scheduled for completion in 2008.
The company also initiated steps to add to its full-service portfolio by entering into an agreement to acquire an oceanfront hotel in a major East Coast destination resort. Sunburst expects to close on the oceanfront property in early January 2007.
Additionally, Sunburst increased the company’s diversified real estate portfolio through the acquisition of three managed storage facilities located in Gaithersburg, Maryland, Spring Hill, Florida, and Hillsborough, Florida.
“As we enter 2007, I am confident that we are well-positioned to take advantage of the market’s unique opportunities. Our execution of this resides in the competencies of our talented staff, both within the corporate level and within our properties. It is they whom we thank for a tremendous 2006 and to whom we look to for continued dedication as we head into the new year,” said Mr. Hanley.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
