Park Plaza Hotels Europe Mannounced its plans to expand their portfolio of hotels into Ireland, granting the …
Park Plaza Hotels Europe Mannounced its plans to expand their portfolio of hotels into Ireland, granting the Fitzwilliam Hotel Group exclusive territorial franchise rights for the Park Plaza Hotels & Resorts brand.
The Fitzwilliam Hotel Group has commitments from two hotels to carry the Park Plaza Hotels & Resorts brand in Ireland’s most key influential cities – Dublin and Belfast – by the end of 2004. The two Irish properties will have 300 guestrooms combined, bringing the total room-count for Park Plaza Hotels Europe to some 3,500 and 23 hotels in Europe, Middle East and Africa by the end of this year.
Mr Michael Holland, CEO for the Fitzwilliam chain is pleased to have joined forces with such a diverse and developing hotel company, and the powerful brand it represents:
“I am delighted to have reached this agreement with Park Plaza Hotels Europe, allowing us the right to expand its current 4-star Park Plaza Hotels & Resorts portfolio into Ireland. These two hotels represent the beginning of what we hope will be a 10-strong group of Park Plaza Hotels & Resorts in Ireland within five years.”
On joining the Park Plaza Hotels & Resorts brand, the two hotels, which are currently independently operated, will gain immediate access to the award-winning Carlson Hotels Worldwide Reservation System – Curtis C – as well as benefiting from a number of marketing, sales and public relations programmes and professional franchise services.
Boris Ivesha, President of Park Plaza Hotels Europe, comments:
“We are delighted to announce this franchise agreement with the Fitzwilliam Hotel Group. Since the launch of our first franchise hotel – Park Plaza Trier – in Germany last year, we have generated positive interest in our franchise offering. Our commitment to expanding the portfolio across Europe, Middle East and Africa through management and franchise opportunities is further substantiated by this agreement announced today.”
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