Company recognizes Vizergy’s technology as a competitive advantage for hotels.
JACKSONVILLE, FL. – Vizergy, a leading hotel Internet marketing company, announced that it has been named the digital marketing provider for Richfield Hospitality, a prominent hotel management company with a track record of maximizing profitability and improving asset value for hotel owners. As part of the agreement, Richfield will move its entire hotel portfolio to Vizergy’s cloud-based Hotel Web Management Platform.
“We placed all of our hotels on Vizergy’s multi-property platform, configured exclusively to meet Richfield’s requirements,” said Bill Linehan, Richfield’s chief marketing officer. “Having one system for our corporate team to manage our complete Web presence for multiple properties across multiple channels, including mobile and social, is very efficient and powerful. The portfolio level analytics, reporting and benchmarking empower our teams with real actionable data to ensure our properties maximize their online efforts.”
The Hotel Web Management Platform is an all-in-one system that allows hotel operations companies and their properties to easily measure and manage their online marketing, from analyzing metrics and using the interactive marketing planner to handling email marketing and changing website content on a best-in-class content management system (CMS).
The Platform provides Richfield with the data necessary to make sure properties are reaching goals, setting future benchmarks and increasing online profitability.
“With Richfield’s diverse portfolio, it’s critical we capitalize on each property’s local market opportunities,” said Robert Arnold, vice president of sales at Vizergy. “We will use our data driven platform to optimize every site in the most efficient manner, to drive and convert targeted travel shoppers.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
