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As part of its global brand strategy, on June 16, Sofitel Luxury Hotels has launched its Ambassador program for its 25,000 employees around the world.
On that day, all of the hotels in the network, as well as the Sofitel corporate offices, were united by the launch of a program designed to help each employee become an Ambassador of the brand. Employees were given their own personal passport, which will stay with them throughout their entire "professional journey" with Sofitel.
The program was created with three steps to attract talented employees, retain them with special training courses and offer them career advancement opportunities:
1) “Be Yourself”
A new selection approach has been developed for the recruiting process, based on personal characteristics and the relational skills that are the brand’s values.
Certain lucky students at fifteen selected hotel schools around the world will enjoy between 12 and 18 months of guidance from Sofitel managers.
2) “Be Ready”
This module encompasses required training courses on the three key Sofitel values: Spirit of openness; Passion for excellence and Essence of "plaisir"
At the end of the full module, a ceremony is held to officially welcome the new employees as certified ambassadors.
3) “Be Magnifique”
This third step was created to offer "a la carte" training courses for career development. Employees receive personal attention to their long-term prospects for advancement, whether they involve becoming a manager, an internal trainer or a recognized expert in their field.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
