Booking engines play an important role in hotel reservations worldwide.
U.S. – TripAdvisor‘s dominance in the world of online hotel bookings is illustrated once again with data showing it is capturing one tenth of traffic to accommodation sites in the US – more than double that of the number two site, Priceline’sBooking.com.
According the latest data from Experian Hitwise and Tnooz, TripAdvisor reached at 10.22% market share in online hotel bookings in the US in July, adding at 0.25% market share only from June to July this year. Followed by Priceline’s Booking.com with a market share of 4.9% and Hotels.com with 3.8%.
Missing on that list is Expedia’s hotel business, which is listed number one in Hitwise’s OTA category with 14.7%.
The highest ranking chain in the US is Marriott with 2.5% market share in the destination and accommodation category.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
