FlightView suggested that airlines are missing a major opportunity to drive more ancillary revenue from business travelers.
USA – As suppliers increasingly offer the ability to book flights and purchase ancillary services via mobile applications, it’s clear that the smartphone is growing in stature as a sales engine. Yet, a gap remains between the functionality tech-savvy frequent flyers want most from mobile apps and those that airlines deliver.
A recent FlightView survey of more than 900 business travelers who fly at least once a month revealed, that nearly 55 percent of those who had not used smartphones to book indicated it’s “too hard to enter all of the required information on a smaller device.” Others expressed concerns regarding security and transaction dependability.
Speaking to the desire among some to use a larger screen for transactions, the number of respondents who have booked a flight on a tablet was nearly 10 percentage points higher than those who have used a smartphone. Furthermore, more than half of respondents indicated they’d “rather use a laptop or desktop” computer than a mobile device for purchasing airfares.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
