Based on the analysis referenced above, PwC expects lodging demand in 2013 to increase 1.8 percent, which combined with still restrained supply growth of 0.8 percent, is anticipated to boost occupancy levels to 62.0 percent, the highest since 2007.
NEW YORK – Reflecting stronger lodging demand and economic activity that exhibits less retrenchment than expected, an updated lodging forecast released by PwC US anticipates stronger revenue per available room (“RevPAR”) recovery in 2013, compared to the previous outlook. Lodging demand growth, which had eased in the third quarter of 2012 on a seasonally adjusted basis, gained more strength than expected in the fourth quarter. While some of the lodging demand fluctuations are attributable to the timing of holidays and Superstorm Sandy, the underlying momentum in the travel recovery remains intact. As a result, PwC expects RevPAR growth of 5.9% in 2013, representing the fourth year of lodging recovery.
The updated estimates in PwC Hospitality Directions US are based on a quarterly econometric analysis of the lodging sector, using historical statistics supplied by Smith Travel Research and other data providers, and an updated macroeconomic forecast released by Macroeconomic Advisers, LLC. Macroeconomic Advisers’ December outlook anticipates slightly weaker economic growth in the first half of 2013, reflecting on-going fiscal contraction and policy wrangling, uncertainty regarding the Eurozone crisis, and still-impaired bank and household balance sheets, followed by stronger economic growth in the second half of the year. As a result, Macroeconomic Advisers, LLC now expects real gross domestic product (“GDP”) to increase by 2.6 percent in 2013, measured on a fourth-quarter-over-fourth-quarter basis.
Despite the near-term economic challenges, lodging demand and, more importantly, pricing, are expected to remain on positive trajectories. Overall, based on the analysis referenced above, PwC expects lodging demand in 2013 to increase 1.8 percent, which combined with still restrained supply growth of 0.8 percent, is anticipated to boost occupancy levels to 62.0 percent, the highest since 2007. While hotels across the spectrum of price tiers are expected to benefit from this recovery, hotels in the higher-priced segments are expected to experience the strongest gains. Occupancy levels at hotels in the luxury, upper-upscale and upscale segments have already exceeded pre-recession peaks. As stronger business transient and group activity returns to higher-priced hotels, revenue management initiatives are anticipated to drive increased pricing of available hotel rooms, resulting in a continuation of meaningful RevPAR gains. Hotels in the lower-priced segments have not experienced as solid of a recovery in occupancy, but are still expected to realize increased room rates as demand gradually strengthens.
“Recent results have exhibited the underlying tenacity of lodging recovery, despite ongoing economic uncertainty,” said Scott D. Berman, principal and U.S. industry leader, hospitality & leisure, PwC. “At the outset of 2013, the lodging industry has reached a point in the cycle where industry stakeholders are more confident about their performance, with more reason to be optimistic, based on the underlying strength of the broader travel and tourism sectors.”
|
2002 |
2003 |
2004 |
2005 |
2006 |
2007 |
2008 |
2009 |
2010 |
2011 |
2012 |
2013 |
||
|
Occupancy |
59.0% |
59.2% |
61.3% |
63.0% |
63.2% |
62.8% |
59.8% |
54.6% |
57.5% |
59.9% |
61.4% |
62.0% |
|
|
ADR Growth |
-1.3% |
0.2% |
4.3% |
5.6% |
7.5% |
6.7% |
3.0% |
-8.7% |
0.0% |
3.8% |
4.2% |
4.8% |
|
|
RevPAR Growth |
-2.4% |
0.4% |
7.9% |
8.6% |
7.7% |
6.1% |
-2.0% |
-16.7% |
5.4% |
8.2% |
6.8% |
5.9% |
|
|
Source: PwC and Smith Travel Research. |
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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
