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From business events to the basketball court: Slovenia continues intensive promotion in the US market


American basketball enthusiasts will be introduced to Slovenia as an enticing tourist destination with a big sporting heart at the ‘I Feel Slovenia Night’ during the Dallas Mavericks basketball game.

In the US market, Slovenia continues with activities to enhance its visibility as a country with a thriving and dynamic economy, appealing investment opportunities, and a rich tourist offer. During the upcoming week, as the Slovenian business and development delegation visits Dallas and Austin, business forums targeting the establishment and deepening of business ties are scheduled, alongside visits to American companies and institutions.

The Ministry of the Economy, Tourism and Sport, together with SPIRIT Slovenia, the Slovenian Tourist Board (STB), the Ministry of Foreign and European Affairs, Government Communication Office and program partner AmCham, has once again organized a business and promotional event in Dallas this year. The USA remains a top-priority market for increasing trade, promoting the export of Slovenian products and services, and attracting serious capital and industry-appropriate investors. Simultaneously, the USA holds a paramount position as the most significant distant market for Slovenian tourism.

MSc. Maja Pak Olaj, director of STB, emphasized: “At the STB, we have consistently targeted potential American tourists through various channels, focusing especially on discerning guests seeking authentic, personalized experiences. The record number of American tourists and their overnight stays in Slovenia in 2023 is a testament to the success of our efforts in enhancing the visibility and reputation of the country in the US market. Events like ‘I Feel Slovenia Night’ and STB’s partnerships with top athletes and organizations such as the Dallas Mavericks club and our basketball star Luka Dončić have effectively brought Slovenia closer to the global audience, reinforcing its image as an active, green, and friendly destination.”

In an ongoing partnership with the Slovenian Tourist Board (STB) and the Dallas Mavericks basketball club, featuring the globally recognized Slovenian star Luka Dončić, continuous promotional activities are taking place. A unique promotional spectacle, ‘I Feel Slovenia Night’, is set to once again turn the American Airlines Center in Dallas in Slovenian green during the NBA match between the Dallas Mavericks and the Boston Celtics. Through an array of promotional activities, basketball enthusiasts will immerse themselves in the essence of Slovenia, the homeland of the exceptional and widely admired Luka Dončić.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.