New upgrade accommodates complex needs by simplifying management of online presence.
JACKSONVILLE, FL – Vizergy recently released updates to their Hotel Web Management Platform. The next generation platform has taken cloud based computing to the next level, by allowing hoteliers to manage their entire online presence at a single point of access, in a manner that’s faster, smarter and more user-friendly than ever before. Recent enhancements result in a faster overall platform, simpler processes to change website content, improved navigation and several new reporting capabilities that provide even more transparency in digital marketing.
The proprietary platform can be used in conjunction with Vizergy’s marketing programs -which include search engine optimization, pay-per-click ads, display ads, social, mobile, local and more- or used as a standalone software if marketing is done in-house. It’s the ideal solution for both individual properties and hotel management companies with multiple properties, as they can use the platform as an enterprise management system.
Via this highly productive and convenient platform, owners and their staffs are empowered to control and refine website content and review roll-up reporting for all properties in one centralized location. The Hotel Web Management Platform offers an easier and more efficient way for hoteliers to manage their online presence. It takes a holistic approach, integrating all online activities in one spot, including, but not limited to:
- Content Distribution- easily push content to multiple channels including: social, mobile, and tablets from one system login
- Marketing Planning System – keep property-level teams on track
- Social Monitoring – easily measure social conversations to understand what customers are saying about your brand
- Content Management System (CMS) – quickly see an overview of an entire website from a single page and make quick additions and changes; create tracking for A/B testing, targeted landing pages and email marketing, store imagery and content, and more
- Integrated Reporting – An Industry first, benchmark your property against a diverse group of hotels; individual property performance reporting or rollup reporting for portfolios
“We have continued to improve our Web Management Platform over the past several years and decided it was once again time to collaborate with our clients to form a better understanding of their latest online marketing needs, and then refine our platform to meet those needs,” said Joe Hyman, President & CEO. “Our system helps our clients to achieve measurable results by allowing them to easily make changes to their website at their convenience, while also saving them time and money.”
The Web Management Platform was built specifically to answer the unique needs of hotels and resorts. It gives properties flexibility, while reducing costs and time spent waiting on third-parties to update site content. Clients enter the platform through the Vizergy Client Login area’s cloud based interface.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
