Hotel marketing agency WIHP extended its ad platform to integrate Trivago. After a testing period of 45 day, 50 participant hotels reported an average ROI of more than 10 times their original investment.
Drawing from years of experience in advertising hotels on various channels, including Google Hotel Price ads, TripAdvisor, and many others, World Independent Hotel Promotion (WIHP) has now extended its advertising platform to integrate with Trivago, the world’s largest hotel search engine.
Before advertising on any platform, WIHP tests the channels extensively to measure the potential ROI for hotels that want to utilize the channel. As a booking channel, Trivago has already outperformed many other booking channels, being among the most effective advertising tools for WIHP customers. Recent testing of some 50 WIHP client hotels revealed a better than 10 times ROI within 45 days for each of the original client investments during the testing period.
“Because groups of hotels or independent hotels use different booking engines, they often don’t have access to technology platforms that require complex and advanced programming. WIHP’s experience with advertising on such platforms, added to the experience with independent hotels, makes us a unique partner for our hotel clients,” explained Martin Soler, WIHP’s Marketing Director. He added, “Adding a direct booking option to hotel’s websites on Trivago is an excellent tool in any hotel’s toolbox to increase their direct bookings and profits.“
The deal with Trivago now integrates the world’s largest hotel comparison site with WIHP’s high yield advertising platform DirectPack, the first complete online advertising solution developed exclusively to increase direct bookings to hotels. DirectPack is designed for hoteliers by hoteliers, enabling customers to control ad spending, increase direct bookings, and reduce commissions. DirectPack captures high qualified traffic directly for hotel websites to increase direct bookings for a hotel across a range of channels, from Google and Yahoo to TripAdvisor and Trivago, and many more.
