World of Hyatt kicks off football season by extending relationship with Rookie Jalin Hyatt

In 2022, Hyatt became one of the first hotel brands to announce a name, image and likeness (NIL) deal with a college athlete and now the brand is inviting guests and members to experience the benefits of the continued collaboration. Football fans and travel aficionados can follow along on World of Hyatt social channels to get exclusive access to World of Hyatt brand experiences and new member deals featuring the rookie wide receiver, launching throughout the season.

“We are immensely proud of Jalin for his outstanding performance during pre-season and thrilled to extend our collaboration with such an emerging talent who shares our name,” said Mark Vondrasek, Chief Commercial Officer, Hyatt. “We originally started working together when Jalin was a college athlete, and we couldn’t be happier to continue cheering him on as he graduates into pro status.”

In addition to sharing a name, Jalin Hyatt and World of Hyatt have exemplified a joint dedication to caring for others so they can be their best. This collaboration goes beyond traditional sponsorships by creating a shared vision of collaborative moments both on the field for Jalin and his family and throughout Hyatt hotels.

“This is a monumental moment for me, and I can’t wait to make my mark both in football and through my work with World of Hyatt to provide my family and fans exclusive access to unlock new travel opportunities this season,” said Jalin Hyatt, professional football player. “Alongside Hyatt, I’ll be able to make sure my family is there to support me at all of my games as well as enjoy the off-season in some of our favorite destinations.”

Hyatt has a number of hotels in close proximity to stadiums in nearly every market in the U.S. for football fans that plan to hit the road to see their favorite teams compete this season.