CHICAGO – Hyatt Hotels Corporation announced the sustained growth of several luxury and lifestyle brands including Alila, Andaz, Caption by Hyatt, Hyatt Centric, Park Hyatt, and Thompson Hotels – to meet the growing demand of the leisure travel market globally. With more than 35 properties expected to open across these brands through 2022, including eight that have already opened so far in 2021, this news comes as 78% of consumers indicated a desire to travel in 2021 to relieve the stresses of 2020 (Source: American Express Global Travel Trends Study - January 2021).
Hyatt’s expanding luxury and lifestyle portfolio provides guests with best-in-class offerings unique to each destination’s local fabric to deliver compelling experiences designed to excite and inspire. Rooted in data, insights and member feedback, Hyatt’s new and forthcoming luxury and lifestyle hotels will satisfy the desires of global travelers and members looking for experiences that are reflective of local culture.
“The growth of these lifestyle brands is reflective of the current demand for authentic leisure travel experiences,” said Crystal Vinisse Thomas, Global Brand Leader, Lifestyle & Luxury Brands for Hyatt. “Hyatt is committed to delivering thoughtful and immersive stays and experiences in top-tier destinations all over the world to meet the needs of our guests as they begin planning vacations again.”
Hyatt is reimagining the guest experience through a variety of initiatives catered to today’s traveler, with a focus on enhanced safety measures, wellbeing, unique food and beverage experiences, and opportunities to give back to the local community. From pop-up movie theaters and outdoor exercise classes to interactive, private dining experiences and hotel-led volunteering opportunities, Hyatt hotels continue to optimize and reimagine the hotel experience for guests as recovery around the world continues.