LONDON - Kyte – the managed API provider for airline retail that was founded last year – has announced that travel technology veteran and angel investor Cara Whitehill is backing the company as both an investor and advisor.
In addition to investing in Kyte, Whitehill joins Kyte’s advisory board to provide strategic advice and share experience to help Kyte – whose SaaS solution is designed to modernise retail for airlines whilst drastically reducing costs – develop and grow.
An active angel investor, Whitehill has over 20 years in the industry in leadership roles at Expedia, Travelocity, Deem and most recently at the travel tech startup Traxo, which she helped scale from seed-stage to Series B.
Whitehill’s blend of startup and agency experience complements the other members of the Kyte advisory board, giving the Kyte team a well-rounded mix of aviation, agency, and startup expertise to draw from as it grows.
Cara Whitehill, founder of Unlock Investors comments: “The legacy distribution model for travel has done little beyond adding unnecessary costs for everyone involved with minimal added value, and NDC hasn’t lived up to its promise after a decade of trying. It’s time for a modern solution. Kyte’s commercial model and technology are a better answer, and as the recovery continues I believe they’re strongly positioned to lead the way forward.”
Alice Ferrari, CEO of Kyte, added: “I am really excited to confirm Cara’s involvement with Kyte as she brings with her such a wealth of knowledge, insights and relationships that will help take our business to the next level in terms of partner development and closing our next fundraising.”
“As airlines move from survival back into growth mode many of them are keen to create a shopping environment for their ancillaries and branded fares that is comparable to what consumers now expect as standard elsewhere – and we’re working hard to help them achieve that.”
This news follows an announcement in late August that four other leading figures from the aviation and broader travel industry had backed Kyte as either advisors or investors: Doug Anderson, Ellen L. Keszler, Trevor Didcock, and Dirk John.
Kyte has now signed-up seven airlines and many of them are already in live-production, either connected via the NDC gateway or by going further into their back-end systems for their direct and indirect sales channels to help achieve the original goals of the IATA introduced NDC (New Distribution Capability).
Kyte’s founder and CEO Alice Ferrari will be speaking at the upcoming Beat Live conference in New York City, December 7.
Additionally, Kyte is currently speaking with investors to close a financing round.