Foote Cone & Belding has been selected by The Jamaica Tourist Board for another three-year term as Agency of Record…
Foote Cone & Belding has been selected by The Jamaica Tourist Board for another three-year term as Agency of Record, after a government-mandated review.
In today`s agency business, it is extremely rare to have one client for 14 years, said Gene Bartley, president and chief operating officer of FCB North America. To have a government account for that long is even more unusual.
Jamaica has long been one of the most-coveted travel accounts in the world, envied by competing destinations for their advertising and marketing.
We`re delighted to continue this successful and productive relationship with its legacy of great creative that has placed Jamaica at the forefront in this category, Bartley said.
FCB`s global strength and talent was decisive in the decision, with a core team from FCB offices in New York, London and Toronto, and support from Kingston and Frankfurt.
According to Lynne Seid, president of FCB New York, FCB`s offering was judged superior because our creative work produced award-winning results and our talent, resources and global services were unmatched.
A new print campaign by FCB that is breakthrough for the category, Once You Go, You Know, is now appearing in travel magazines.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
