Brunswick will leverage its fleet of boat brands to boost its penetration rate in the growing Middle East market and help increase interest in the boating industry as the company stated. The…
Brunswick will leverage its fleet of boat brands to boost its penetration rate in the growing Middle East market and help increase interest in the boating industry as the company stated. The impetus for Brunswick`s ambitious expansion initiatives in the region has been a series of positive indicators, such as a sharp increase in infrastructure development for the marine industry, and large-scale construction of marinas and marine-themed residential and commercial parks.
“Brunswick is making a big-time commitment to the Middle East market as we have been impressed with the marine infrastructure development in the region and the innovative ideas such as the creation of new beachfront through high-profile reclamation projects. We value the region as a very important trading partner because of its very attractive marine business environment and its flourishing economy, which has resulted in more people owning yachts, fishing boats and other sea cruisers. Our increased efforts in the Middle East reflect Brunswick`s thrust to focus on global markets. Our non-US revenues have increased tremendously over the past five years, growing at twice the rate of our US sales. We intend to sustain this global growth by increasing our presence in different emerging markets such as the Middle East,” said Haidar Wardeh, Managing Director, Brunswick Middle East.
“Aside from being the premier company in the marine industry, Brunswick is also the market leader in the fitness, bowling and billiards industries. Over 160 years of experience and expertise as an industry pacesetter and groundbreaker has cemented Brunswick`s reputation as an astute business developer; the company knows when and where to seize profitable business opportunities and has the flexibility and versatility to adjust to the market requirements of its new ventures,” said Wardeh.
“The Middle East has seen a string of marquee projects being constructed such as UAE`s The Palm Jumeirah island and Dubai Marina, and the Pearl City in Qatar. The region indeed provides an excellent platform for these iconic projects with the states enjoying lush coastlines and an abundance of cutting-edge technology and manpower. These sea-based property developments have resulted in a heightening demand for various sea crafts and technologies, which will be effectively addressed by Brunswick`s extensive portfolio of boats and related services,” Wardeh added.
The Palm Jumeirah`s waterfront homes and beach-themed tourism and commercial enterprises will provide a sea-faring paradise for boating enthusiasts and leisure travellers. The Dubai Marina, one of the largest waterfront development in the region, will open 500 new berths for the boating community spreading across five marinas, including the Dubai Marine Motor Yacht Club (DMMYC), which will provide a link to the international yachting community as it is set to be associated with global yachting events such as the America`s Cup.
The region has complemented its robust infrastructure and property development with strategic platforms to showcase the latest technological advances, innovations, ideas and products in the industry. Among these are trade and exhibition events such as the Dubai International Boat Show, which will be held this year at the Dubai International Marine Club on March 13-17.
“We are seeing striking developments in the industry, which is an expected progression for a region that has the natural resources, the financial capacity, the vision and the will to implement such magnificent and humungous projects. Brunswick will contribute to the success of these initiatives by providing our clients a boating experience with unrivalled performance, safety and comfort,” concluded Wardeh.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
