The Director General of Dubai Department of Tourism and Commerce Marketing (DTCM), Mr. Khalid A bin Sulayem, underscored the…
The Director General of Dubai Department of Tourism and Commerce Marketing (DTCM), Mr. Khalid A bin Sulayem, underscored the need for giving further push to Dubai`s marketing and promotional efforts in both established and emerging markets to achieve ambitious growth levels set for the emirate`s booming tourism industry.
Addressing senior staff of the DTCM Overseas Representation offices at their 10-day annual gathering, he highlighted the inspiring performance of Dubai on the world tourism map and the impressive growth levels the emirate achieved in a relatively short span of time.
A spate of multi-million dirham projects currently underway is set to make the destination more appealing to visitors from all corners of the world. We firmly believe that newer growth opportunities will open for the rapidly-expanding tourism industry in the coming years. We have to match our performance in line with – and even far more – than the expectations, Mr. bin Sulayem said.
At 10 days, this year`s meeting is the longest in the history of the DTCM, established in 1997 replacing a board that existed for nine years.
He said the network of OR offices have been playing a crucial role in promoting and marketing Dubai across the broad spectrum of the tourism industry. The offices are serving almost every important geographical regions of the world and facilitating year-on-year increases in the number of visitors to Dubai from more than 150 nationalities.
At the department, we remain as aggressively active as ever before. Through an excellent cooperation with the private sector, we have been able to post record performances in every niche tourism market. We need to look at new opportunities for growth as our destination`s appeal and facilities gets expanded, Mr. bin Sulayem said.
Senior officials from the DTCM Headquarters, including the Director Operations and Marketing, Mr. Mohammed Khamis bin Hareb, are attending the meeting which conducts country-specific performance reviews.
Mr. bin Sulayem said Dubai`s success has been largely attributed to a combination of vision, planning and execution and this factors should continue to play a leading role in our future strategies.
The department is in the process of preparing its Strategic Plan for 2005-2010 along with Benchmarking with other successful destinations as it moves ahead aggressively promoting Dubai.
Dubai hotel establishments played host to close to five million visitors in 2003 and the first half of 2004 has recorded phenomenal growth compared with corresponding period of 2003.
The OR offices cover the markets of the US, United Kingdom, France, Germany, Nordic countries, Switzerland, Austria, India, Japan, Far Eastern region, Italy, Russian Federation, CIS, Baltic states, South Africa, Australia, New Zealand and AGCC.
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